You can now tie a custom conversion directly to a Snapchat Ads campaign inside the Ads Planner.

What this change means

Snapchat doesn't natively associate campaigns with conversion filters, which often meant:

• Counting all purchases
• Messy downstream reporting

This feature brings Snapchat more in line with how Meta Ads work.

What this unlocks

• More accurate, event-specific conversion reporting
• More confidence when optimizing spend for an event

If you advertise multiple events or shows on Snapchat, this is a small change but big lift.