You can now tie a custom conversion directly to a Snapchat Ads campaign inside the Ads Planner.
What this change means
Snapchat doesn't natively associate campaigns with conversion filters, which often meant:
- Counting all purchases
- Messy downstream reporting
This feature brings Snapchat more in line with how Meta Ads work.
What this unlocks
- More accurate, event-specific conversion reporting
- More confidence when optimizing spend for an event
If you advertise multiple events or shows on Snapchat, this is a small change but big lift.
