More granular attribution for the events that you need - this is a fantastic update for anyone using Tradable Bits ads.

Clicks are rarely your north star; single-game ticket sales, VIP sign-ups, and pre-saves are. For many of us, proving those outcomes meant stitching together screenshots, CSVs, and arguing attribution. With custom conversions, there's less of that.

First, what are "custom conversions"?

A custom conversion is a rule that tells your reporting tool which specific actions to count. For example, "All purchased for home games" or "Season Ticket Deposits." You define the filter (event + conditions), so performance rolls up to the exact outcome your business cares about. (Think: your language, not the ad platform's default.)

What we've shipped

Octane BI - our advanced business intelligence for live events - now pulls in your Meta Custom Conversions and shows them alongside spend, ROAS and the rest of your campaign metrics - so your "money metrics" can live in one place.

Want to get started with Octane and Custom Conversions?

Give support@tradablebits.com a ping and we'll put you in front of the right people on our team to get you started!