--- title: Custom Conversions now live in Octane description: "Advanced attribution for TBits ads: Track specific outcomes like ticket sales and sign-ups with custom conversions in Octane BI. Get started today!" image: https://blog.tradablebits.com/hubfs/Custom%20Conversions%20in%20Octane.png --- [Skip to Content](https://blog.tradablebits.com/productupdates/custom-conversions-now-live-in-octane#body) [![tradable-bits-long-logo-for-download](https://blog.tradablebits.com/hs-fs/hubfs/tradable-bits-long-logo-for-download.png?width=252&height=46&name=tradable-bits-long-logo-for-download.png "tradable-bits-long-logo-for-download")](https://tradablebits.com/) Toggle Menu - Products Toggle children for Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - [Octane](https://blog.tradablebits.com/octane-release-blog) - Solutions Toggle children for Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Toggle children for Resources - [Integrations](https://tradablebits.com/resources/integrations) - [Blog](https://blog.tradablebits.com/) - [Developers](https://tradablebits.com/developers) - [Go to Platform](https://tradablebits.com/home) [Go to Platform](https://tradablebits.com/home) [Advertising](https://blog.tradablebits.com/productupdates/topic/advertising?hsLang=en) # Custom Conversions now live in Octane Read Time **1 mins** ![Custom Conversions live in Octane](https://blog.tradablebits.com/hubfs/Custom%20Conversions%20in%20Octane.png)   More granular attribution for the events that you need - this is a fantastic update for anyone using Tradable Bits ads. Clicks are rarely your north star; single-game ticket sales, VIP sign-ups, and pre-saves are. For many of us, proving those outcomes meant stitching together screenshots, CSVs, and arguing attribution. With custom conversions, there's less of that. # First, what are "custom conversions"? A custom conversion is a rule that tells your reporting tool *which specific actions *to count. For example, "All purchased for home games" or "Season Ticket Deposits." You define the filter (event + conditions), so performance rolls up to the *exact *outcome your business cares about. (Think: your language, not the ad platform's default.) # What we've shipped Octane BI - our advanced business intelligence for live events - now pulls in your Meta Custom Conversions and shows them alongside spend, ROAS and the rest of your campaign metrics - so your "money metrics" can live in one place. ## Want to get started with Octane and Custom Conversions? Give [support@tradablebits.com](mailto:support@tradablebits.com) a ping and we'll put you in front of the right people on our team to get you started!  [![Tradable Bits](https://blog.tradablebits.com/hs-fs/hubfs/tradable-bits-logo-for-download.png?width=980&height=310&name=tradable-bits-logo-for-download.png "Tradable Bits")](https://tradablebits.com/) 7 West 7th Avenue Vancouver, BC © 2026 Tradable Bits ###### Contact Us [support@t](mailto:hello@email.com)radablebits.com Have a question? Reach out! We'd love to hear from you. Suite #301, 7 West 7th Ave, Vancouver, BC, Canada, V5Y 1L4 © 2023 TradableBits Media Inc. Names, logos, and trademarks mentioned herein are the property of their respective owners ("Third-Party Owners") Any feedback received through support queries or inquiries is owned by TradableBits Media Inc. All rights reserved. [Privacy Policy](https://blog.tradablebits.com/privacy?hsLang=en) | [Terms](https://blog.tradablebits.com/terms?hsLang=en) | [Status](http://status.tradablebits.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Agent Kraken", "url" : "https://blog.tradablebits.com/productupdates/author/agent-kraken" }, "dateModified" : "2025-10-16T20:02:17.731Z", "datePublished" : "2025-10-16T20:01:55.000Z", "headline" : "Custom Conversions now live in Octane", "image" : [ "https://blog.tradablebits.com/hubfs/Custom%20Conversions%20in%20Octane.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tradablebits.com/productupdates/custom-conversions-now-live-in-octane", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tradablebits.com/hubfs/tradable-bits-logo-for-download.png" }, "name" : "Tradable Bits" } } ```