---
title: Control where your SMS campaigns reach
description: New Global SMS toggle in SMS campaigns lets you choose between local and international delivery, providing flexibility and cost control.
---

[Tradable Bits Tailwinds](https://blog.tradablebits.com/productupdates)

# [Control where your SMS campaigns reach](https://blog.tradablebits.com/productupdates/control-where-your-sms-campaigns-reach)

 Written by [Agent Kraken](https://blog.tradablebits.com/productupdates/author/agent-kraken) | Jan 13, 2026 10:21:44 PM

We've shipped a small change that can have a big impact on how your SMS campaigns behave. 

Inside the SMS tool, you'll now see a new Global SMS toggle.  It lets you decide whether your SMS campaign sends messages only within your account's country code or to all fans globally. 

This setting is off by default. 

# What's new

When creating an SMS campaign, you can now:

- **Keep delivery restricted **to your account's country code (default)
- **Enable global delivery **to reach international fans. 
  
  **Note:** Nothing changes unless you turn this new toggle on

## Why we made this a toggle (and why it's off by default)

International SMS rates vary widely by country, and sending globally can increase campaign costs quickly.

Rather than automatically expanding reach (and risking surprise charges), this setting puts the decision in your hands. Turn it on when international reach is intentional (aka for touring artists, international competitions, or highly global fanbases). Stay local when it isn't. 

## Before you toggle this setting on

We strongly recommend using the Calculate reach button at the bottom of the SMS Planner before sending.

It shows:

- Which countries your audience includes
- How many messages would be sent by region
- *Estimated *SMS costs based on your targeting

If you're unsure whether toggling this setting on is right for your SMS campaign, start by reviewing your audience geography and running a cost estimate. This update is about flexibility - not pushing you toward a bigger send than you intended.

[View full post](https://blog.tradablebits.com/productupdates/control-where-your-sms-campaigns-reach)

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