We've shipped a small change that can have a big impact on how your SMS campaigns behave.
Inside the SMS tool, you'll now see a new Global SMS toggle. It lets you decide whether your SMS campaign sends messages only within your account's country code or to all fans globally.
This setting is off by default.
What's new
When creating an SMS campaign, you can now:
- Keep delivery restricted to your account's country code (default)
- Enable global delivery to reach international fans.
Note: Nothing changes unless you turn this new toggle on
Why we made this a toggle (and why it's off by default)
International SMS rates vary widely by country, and sending globally can increase campaign costs quickly.
Rather than automatically expanding reach (and risking surprise charges), this setting puts the decision in your hands. Turn it on when international reach is intentional (aka for touring artists, international competitions, or highly global fanbases). Stay local when it isn't.
Before you toggle this setting on
We strongly recommend using the Calculate reach button at the bottom of the SMS Planner before sending.
It shows:
- Which countries your audience includes
- How many messages would be sent by region
- Estimated SMS costs based on your targeting
If you're unsure whether toggling this setting on is right for your SMS campaign, start by reviewing your audience geography and running a cost estimate. This update is about flexibility - not pushing you toward a bigger send than you intended.
