How Trixstar Entertainment solved their data-silo problem

Meet the Fan Marketers:

Company: Trixstar Entertainment
Industry: Live Events & Entertainment
Award Category: Engagement Architect — Uses Tradable Bits in a unique way to transform brand-to-fan interactions.

Trixstar Entertainment, the marketing powerhouse behind Canada’s Great Outdoors Comedy Festival, doesn’t just put on a show. They aim to put on unforgettable experiences. But behind the scenes, their team was battling an all too familiar data headache. They had no centralized customer data platform to connect their audiences, making it challenging to engage fans in a truly personalized way. 

By integrating Tradable Bits with their existing tech stack — including email, ticketing and more, Trixstar streamlined existing workflows, simplified communications, and unlocked a new era of data-driven fan engagement. 

The Challenge: Turning disconnected data into personalized fan experiences.

Before Tradable Bits, Trixstar’s data lived in multiple disconnected platforms — not all of which could speak the same language. This is what we call a “data silo problem.”  It was adding even more friction to an already difficult task of getting a clear picture of their audience and optimizing marketing efforts while also juggling booking decisions. 

Trixstar needed a solution that would not only unify their fan data but also leave room to earn more data and turn insights into action. 

The Strategy: cracking the code on comedic fan engagement in the world of Comedy

With Tradable Bits at the foundation for collecting fan data and insights connected to their email marketing platform — Klaviyo — the Trixstar team built a fan engagement machine. They launched multiple engagement campaigns, pre-sales, marketing campaigns and more that all fed back into one system to build a solid foundation of fans. A standout example? Their Lineup Predictor Campaign.

A data driver for future bookings: The Lineup Predictor Campaign 

While comedians may not be traditional Spotify artists, many have dedicated Spotify pages featuring stand-up albums and podcasts. Trixstar saw an opportunity to leverage Tradable Bits’ Lineup Predictor, which integrates with Spotify to understand more zero-party listening data from fans. 

• Designed an interactive experience where fans could predict which comedians would come to perform and who they were most excited to see.
• The first-party data collected from the campaign provided direct insights into audience preferences for comedians to inform future booking decisions and fine-tune promotional strategies.
• The engagement campaign became an early touchpoint in the fan journey, reinforcing festival hype while gathering valuable fan data. 

The result? More easy-to-launch, tailored touchpoints with fans, leading to stronger audiences and a more seamless fan experience across email and social.

The Impact: Deeper fan connections

“Now we have a clearer understanding of what our fans want, and moving forward, being able to segment more fans based on different comedian styles and trends in geographic location is going to be so helpful.”

And it’s just the beginning. Looking ahead, Trixstar is set to expand the on-the-ground live activations/experiences offered, using Tradable Bits’ tools to create even more tangible fan experiences in partnership with major sponsors. 

Fan Marketing Lessons from Trixstar 

“If we didn’t use Tradable Bits, I don’t know what we’d do. It’s been our right-hand man this season.” 

Trixstar isn’t just running a comedy festival — they’re architecting a deliberate funnel of fan engagement. And this year, they took home the Engagement Architect Award to prove it. 

Want to create unforgettable fan experiences like Trixstar? Let's talk! 👇