--- title: "True North, True ROAS: Inside TNSE’s Winning Ad Playbook" description: Discover how True North Sports & Entertainment achieved remarkable ROAS through data-driven advertising and strategic fan engagement. image: https://blog.tradablebits.com/hubfs/TNSE%20blog%20graphics%20(7).png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) Search toggle What are you looking for? Search # True North, True ROAS: Inside TNSE’s Winning Ad Playbook 12 Jun 2025 [Asha](https://blog.tradablebits.com/author/asha) ![](https://blog.tradablebits.com/hubfs/TNSE%20blog%20graphics%20(7).png) ## **Meet the Fan Marketers:** Company: True North Sports and Entertainment Industry: Sports & Entertainment Fan Marketing Award Won:The Madison Avenue: *The Madison Ave uses their fan data and the Tradable Bits ads platform to drive strategic initiatives and hit key revenue targets*.  True North Sports & Entertainment (TNSE) operates at the intersection of sport, entertainment and fan connection – home to the Winnipeg Jets, Canada Life Centre, Manitoba Moose, and Burton Cummings Theatre. They’re the engine behind some of the best nights out in Winnipeg, and with a bold, data-driven approach, they’re selling moments that stick.  ## **The Challenge: 4 Distinct Properties, One Vision for Performance** ![TNSE blog graphics (6)](https://2347522.fs1.hubspotusercontent-na1.net/hub/2347522/hubfs/TNSE%20blog%20graphics%20(6).png?width=1200&length=1200&name=TNSE%20blog%20graphics%20(6).png)   How do you market four vastly different properties, *at scale, in real time, and with ROI baked into every dollar spent?*  For TNSE, the answer came down to one guiding principle: advertising without the right insights creates noise. Their teams needed a way to not just run digital campaigns, but to compound their year-over-year marketing efforts *to run them smarter.* They wanted measurable, fan-driven results with room to adapt, personalize and grow. ## **The (True) North Star** They wanted to see **a** 10X Return on Ad Spend (ROAS) for every campaign**.** Period. TNSE wasn’t just chasing impressions; they were chasing *impact on revenue.* The Winnipeg Jets set the tone, aiming for an ROAS of 10 or higher (often hitting 25 - 30x), while the Manitoba Moose leaned into awareness. As for the Canada Life Center and Burton Cummings Theatre? They were all about conversions - filling seats one campaign at a time.  ## **The Play: Precision at Scale with Tradable Bits** From dynamic ad campaigns to rich fan segmentation, TNSE turned Tradable Bits into the central nervous system for their marketing machine: - Segmentation & Retargeting:Working with Tradable Bits, TNSE tailored ads to fan segments based on purchase history, behaviour, and real-time engagement - Tradable Bits Tracker Links:With Tradable Bits Tracker links across all their marketing, every click that led to a purchase was attributed to the specific marketing campaign, helping the team see what worked and what didn’t - Always-On Optimization:Leaning on the Tradable Bits ads team, the TNSE team could focus on broader strategy while Tradable Bits focused on daily tweaks, optimization and real-time pivots. - Playing with Personalization:Think Valentine’s Day ads with messaging based on relationship status. Fun stuff. And it *worked.* ## **The Playbook: What made each property stand out** 1\. The Winnipeg Jets:Aggressively scaled their ad budget and maintained high ROAS. Their focus was on precision performance.  2\. The Manitoba Moose:Turned challenges into creative worms. When their standings weren’t headline-worthy, the team leaned into theme nights (think princesses, superheroes, and 25 mascot nights) to stand out in a crowded market. 3\. Canada Life Center & Burton Cummings Theatre :Tackled complexity head-on, managing 30-40 campaigns at a time. Used Tradable Bits engagement tools to drive newsletter sign-ups and fill the funnel for future shows. ## **The Scoreboard** ![TNSE blog graphics (10)](https://2347522.fs1.hubspotusercontent-na1.net/hub/2347522/hubfs/TNSE%20blog%20graphics%20(10).png?width=1200&length=1200&name=TNSE%20blog%20graphics%20(10).png) ## **What’s Next? Doubling Down On:** - Real-time creative tied to live game moments - More automated integrations with their marketing stack (i.e. email, SMS) - Looking into more emerging ad platforms to test - Unlocking the full potential of their fan data, with more fan profiling and experimentation on the horizon. ![TNSE blog graphics (9)](https://2347522.fs1.hubspotusercontent-na1.net/hub/2347522/hubfs/TNSE%20blog%20graphics%20(9).png?width=1200&length=1200&name=TNSE%20blog%20graphics%20(9).png)   TNSE is raising the bar for digital advertising in sports & live entertainment. It’s no surprise that they came out on top as the winner of The Madison Avenue.    #### Want to see how Tradable Bits can help you grow and activate your fanbase? Let’s talk 👇     ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/true-north-true-roas-inside-tnses-winning-ad-playbook&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/true-north-true-roas-inside-tnses-winning-ad-playbook&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/true-north-true-roas-inside-tnses-winning-ad-playbook&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/true-north-true-roas-inside-tnses-winning-ad-playbook&utm_medium=social&utm_source=twitter&source=tweetbutton&text=True%20North,%20True%20ROAS:%20Inside%20TNSE’s%20Winning%20Ad%20Playbook) ## Asha ## Related posts Search [How Trixstar Entertainment solved their data-silo problem](https://blog.tradablebits.com/how-trixstar-entertainment-solved-their-data-silo-problem?hsLang=en) [Why the $2.5 Billion Festival Industry Isn't Dying](https://blog.tradablebits.com/why-the-2.5-billion-festival-industry-isnt-dying?hsLang=en) Search ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. 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