| Objective | Community Focused |
| Campaigns Used | Arcade - Hoop Heroes |
| Season | Pre-Season |
| Tactics Used | Community Activation, Emotional Engagement, Brand Alignment, Gamification, In-App |
What they did
The Trail Blazers are constantly looking for new and exciting ways to reach their goals of dynamic fan engagement. They were one of the early adopters of the Tradable Bits ‘Arcade’ platform, creating an entire hub of games inside their Trail Blazers app to engage fans. With little promotion, they have seen great traction and dwell time with the Arcade Hub.
They utilized the Arcade campaign to supplement their long-running ‘3’s for Trees’ program. For this initiative, they teamed up with Daimler Truck North America and Friends of Trees to plant trees based on various in- and out-of-venue activities. For every 3-pointer made by the Trail Blazers–or their eSports team–three trees would be planted. The fan 3-pointer competitions held during games also added to the number of trees planted.
Why it worked
This campaign gave something of value to the fans–entertainment–while also supporting the Trail Blazers’ tree-planting efforts and helping them collect fan data along the way. Their Arcade hub had an average dwell time of four minutes, aligning with the team’s goal of increasing time spent using their app. Considering they did little-to-no promotion of this feature, the arcade hub became a huge asset without requiring much extra work.
Their decade-long ‘3s for Trees’ program has resulted in a grand total of 48,351 trees planted since its creation. Congrats to the Trail Blazers on such a successful initiative!