--- title: Portland Trail Blazers Hoop Heroes description: Checkout how the Portland Trail Blazers expanded their ongoing 3s for Trees initiative with an in-app gamification experience powered by Tradable Bits Arcade. image: https://blog.tradablebits.com/hubfs/TRAIL%20BLAZERS%20Fan%20Marketing%20Files.png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) [![tbits-horizontal-logo-black](https://blog.tradablebits.com/hs-fs/hubfs/tbits-horizontal-logo-black.png?width=300&height=310&name=tbits-horizontal-logo-black.png "tbits-horizontal-logo-black")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) # Portland Trail Blazers Hoop Heroes 3 Jul 2025 [Liam](https://blog.tradablebits.com/fan-marketing-files/author/liam) ![](https://blog.tradablebits.com/hubfs/TRAIL%20BLAZERS%20Fan%20Marketing%20Files.png)   | Objective | Community Focused | | --- | --- | | Campaigns Used | Arcade - Hoop Heroes | | Season | Pre-Season | | Tactics Used | Community Activation, Emotional Engagement, Brand Alignment, Gamification, In-App |   What they did The Trail Blazers are constantly looking for new and exciting ways to reach their goals of dynamic fan engagement. They were one of the early adopters of the Tradable Bits ‘Arcade’ platform, creating an entire hub of games inside their Trail Blazers app to engage fans. With little promotion, they have seen great traction and dwell time with the Arcade Hub.  They utilized the Arcade campaign to supplement their long-running ‘3’s for Trees’ program. For this initiative, they teamed up with Daimler Truck North America and Friends of Trees to plant trees based on various in- and out-of-venue activities. For every 3-pointer made by the Trail Blazers–or their eSports team–three trees would be planted. The fan 3-pointer competitions held during games also added to the number of trees planted.  Why it worked This campaign gave something of value to the fans–entertainment–while also supporting the Trail Blazers’ tree-planting efforts and helping them collect fan data along the way. Their Arcade hub had an average dwell time of four minutes, aligning with the team’s goal of increasing time spent using their app. Considering they did little-to-no promotion of this feature, the arcade hub became a huge asset without requiring much extra work.  Their decade-long ‘3s for Trees’ program has resulted in a grand total of 48,351 trees planted since its creation. Congrats to the Trail Blazers on such a successful initiative! ### How to steal this idea - **Build around existing initiatives: **One key to the "Three's for Trees" Arcade game was it was an extension of an existing marketing initiative, giving fans multiple avenues to get involved. - **Align Incentive:** What makes an engagement worthwhile for fans can vary, but having an incentive that aligns with your campaign helps the engagement feel authentic and build brand.  - Establish Channels: Just like building around existing initiatives, ensuring you have visibility across channels is a key way to drive entries. Beyond a social push, consider embedding directly into your website and/or team app to give fans multiple ways to find your engagement.        ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/fan-marketing-files/portland-trail-blazers-hoop-heroes&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/fan-marketing-files/portland-trail-blazers-hoop-heroes&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/fan-marketing-files/portland-trail-blazers-hoop-heroes&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/fan-marketing-files/portland-trail-blazers-hoop-heroes&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Portland%20Trail%20Blazers%20Hoop%20Heroes) [Digital Activations](https://blog.tradablebits.com/fan-marketing-files/tag/digital-activations), [Fan Based Marketing](https://blog.tradablebits.com/fan-marketing-files/tag/fan-based-marketing), [Case Study](https://blog.tradablebits.com/fan-marketing-files/tag/case-study), [Arcade](https://blog.tradablebits.com/fan-marketing-files/tag/arcade), [Hoop Heroes](https://blog.tradablebits.com/fan-marketing-files/tag/hoop-heroes), [AWARENESS](https://blog.tradablebits.com/fan-marketing-files/tag/awareness), [PRE-SEASON](https://blog.tradablebits.com/fan-marketing-files/tag/pre-season) ## Liam ## Comments ## Related posts Search [Netball New Zealand Interactive MVP Campaign: Broadcast](https://blog.tradablebits.com/fan-marketing-files/netball-new-zealand-interactive-mvp-campaign-broadcast) [Perth Wildcats Design a Court](https://blog.tradablebits.com/fan-marketing-files/perth-wildcats-design-a-court) Search ##### About us - [Company](https://tradablebits.com/about) - [Careers](https://tradablebits.com/careers) - [Brand Guide](https://tradablebits.com/branding) - [Contact Us](https://tradablebits.com/contact) Handcrafted for Sports, Music & Entertainment in Vancouver, BC [Follow us on Facebook](https://www.facebook.com/Tradable) [Follow us on Twitter](https://twitter.com/tradablebits) [Follow us on Instagram](https://twitter.com/tradablebits) [Follow us on Facebook](https://www.linkedin.com/company/tradable-bits/?trk=tyah) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Liam", "url" : "https://blog.tradablebits.com/fan-marketing-files/author/liam" }, "dateModified" : "2025-07-03T18:04:04.087Z", "datePublished" : "2025-07-03T18:04:04.000Z", "headline" : "Portland Trail Blazers Hoop Heroes", "image" : [ "https://blog.tradablebits.com/hubfs/TRAIL%20BLAZERS%20Fan%20Marketing%20Files.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tradablebits.com/fan-marketing-files/portland-trail-blazers-hoop-heroes", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tradablebits.com/hubfs/tradable-bits-logo-for-download.png" }, "name" : "Tradable Bits" } } ```