Perth Wildcats Design a Court

What they did

As part of their new logo announcement, the Perth Wildcats of the NBL took the opportunity to build off the hype and gather fan feedback. Instead of a simple survey or poll, they took a Tradable Bits Photo Frame campaign and turned it into a court customizer. This unique engagement allowed fans to customize a new home court design and submit their work. 

Why it worked

UGC can often add a barrier to entry, meaning getting fans involved can be a steeper hill to climb. But, the reason this activation worked so well was because it was timely and on-theme. New logo announcements are a big deal, and can often come with mixed or negative reactions. So, to offer an engagement that encouraged fan involvement was a great way to build off the buzz of the announcement going into next season. 

How to steal this idea

• Measure incentive: asking fans to design or submit work always has a higher barrier to entry. Make sure what you're asking matches what fans get - here it's the chance to see their vision come to life. Pretty cool!
• Time it right: map out tentpole moments in your season and consider ways to amplify organic buzz. UGC campaigns like these are a great way to build off existing hype while creating a content library for the future. 
• Read the room: with big announcements like these, it's key to be agile. If fan sentiment isn't what you expected, consider a different approach to hear them out (ie. survey or poll). Understanding the conversation can go a long way in winning back sentiment.