--- title: Perth Wildcats Design a Court description: The Perth Wildcats rebrand was a slam dunk. Check out how they amplified organic reach with this creative twist on our Photo Frame campaign. image: https://blog.tradablebits.com/hubfs/Fan%20Marketing%20Files.gif --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) [![tbits-horizontal-logo-black](https://blog.tradablebits.com/hs-fs/hubfs/tbits-horizontal-logo-black.png?width=300&height=310&name=tbits-horizontal-logo-black.png "tbits-horizontal-logo-black")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) # Perth Wildcats Design a Court 3 Jul 2025 [Liam](https://blog.tradablebits.com/fan-marketing-files/author/liam) ![](https://blog.tradablebits.com/hubfs/Fan%20Marketing%20Files.gif)   | Objective | Logo Reveal | | --- | --- | | Campaigns Used | Photo Frame | | Season | Off-Season | | Tactics Used | Gamification, User Generated Content, Brand Awareness  | What they did As part of their new logo announcement, the Perth Wildcats of the NBL took the opportunity to build off the hype and gather fan feedback. Instead of a simple survey or poll, they took a Tradable Bits Photo Frame campaign and turned it into a court customizer. This unique engagement allowed fans to customize a new home court design and submit their work.  ![Perth Wildcats Design a Court Homepage](https://blog.tradablebits.com/hs-fs/hubfs/Perth%20Wildcats%20Design%20a%20Court%20Homepage.png?width=3728&height=2292&name=Perth%20Wildcats%20Design%20a%20Court%20Homepage.png) Why it worked UGC can often add a barrier to entry, meaning getting fans involved can be a steeper hill to climb. But, the reason this activation worked so well was because it was timely and on-theme. New logo announcements are a big deal, and can often come with mixed or negative reactions. So, to offer an engagement that encouraged fan involvement was a great way to build off the buzz of the announcement going into next season.  ### How to steal this idea - **Measure incentive: **asking fans to design or submit work always has a higher barrier to entry. Make sure what you're asking matches what fans get - here it's the chance to see their vision come to life. Pretty cool! - **Time it right:** map out tentpole moments in your season and consider ways to amplify organic buzz. UGC campaigns like these are a great way to build off existing hype while creating a content library for the future.  - **Read the room:** with big announcements like these, it's key to be agile. If fan sentiment isn't what you expected, consider a different approach to hear them out (ie. survey or poll). Understanding the conversation can go a long way in winning back sentiment.    [Try it yourself!](https://tradablebits.com/tb_app/531309)     ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/fan-marketing-files/perth-wildcats-design-a-court&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/fan-marketing-files/perth-wildcats-design-a-court&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/fan-marketing-files/perth-wildcats-design-a-court&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/fan-marketing-files/perth-wildcats-design-a-court&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Perth%20Wildcats%20Design%20a%20Court) [Digital Activations](https://blog.tradablebits.com/fan-marketing-files/tag/digital-activations), [Fan Based Marketing](https://blog.tradablebits.com/fan-marketing-files/tag/fan-based-marketing), [Case Study](https://blog.tradablebits.com/fan-marketing-files/tag/case-study), [NBL](https://blog.tradablebits.com/fan-marketing-files/tag/nbl), [AWARENESS](https://blog.tradablebits.com/fan-marketing-files/tag/awareness), [PRE-SEASON](https://blog.tradablebits.com/fan-marketing-files/tag/pre-season) ## Liam ## Comments ## Related posts Search [Portland Trail Blazers Hoop Heroes](https://blog.tradablebits.com/fan-marketing-files/portland-trail-blazers-hoop-heroes) [St. Kilda's Two Audience Strategy](https://blog.tradablebits.com/fan-marketing-files/st.-kildas-two-audience-strategy) Search ##### About us - [Company](https://tradablebits.com/about) - [Careers](https://tradablebits.com/careers) - [Brand Guide](https://tradablebits.com/branding) - [Contact Us](https://tradablebits.com/contact) Handcrafted for Sports, Music & Entertainment in Vancouver, BC [Follow us on Facebook](https://www.facebook.com/Tradable) [Follow us on Twitter](https://twitter.com/tradablebits) [Follow us on Instagram](https://twitter.com/tradablebits) [Follow us on Facebook](https://www.linkedin.com/company/tradable-bits/?trk=tyah) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Liam", "url" : "https://blog.tradablebits.com/fan-marketing-files/author/liam" }, "dateModified" : "2026-03-05T20:29:35.231Z", "datePublished" : "2025-07-03T19:05:43.000Z", "headline" : "Perth Wildcats Design a Court", "image" : [ "https://blog.tradablebits.com/hubfs/Fan%20Marketing%20Files.gif" ], "mainEntityOfPage" : { "@id" : "https://blog.tradablebits.com/fan-marketing-files/perth-wildcats-design-a-court", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tradablebits.com/hubfs/tradable-bits-logo-for-download.png" }, "name" : "Tradable Bits" } } ```