In 2023, our partners gained 2.5 million new fans and collected 85 million data points, meaning that they’re no rookies when it comes to fan engagement strategies.
To celebrate our partners, we created the Fan Marketing Awards, which showcase 18 winners in Fan Engagement, Fan Data, Innovation, and Messaging. Read on for a recap of this year's winners, chosen based on their creativity, organic reach, and new ways of using data!
The winners in this category were chosen based on the number of entries and engagement rate, as well as the strategy and execution that propelled these campaigns to success.
The winners in this category were chosen based on the number of entries and engagement rate, as well as the strategy and execution that propelled these campaigns to success.
This award is presented based on the dynamic interplay between data acquisition, analysis, and activation, in addition to fan engagement. These winners have a cohesive long-term data strategy as part of their fan marketing.
Winners in this category were chosen based on their ability to drive high-intent fans and include their audience in their events narrative, through unique and creative methods.
The winners of Most Innovative have maintained a curious and experimental approach to their fan engagement strategy - continually experimenting with new forms of engagement and data acquisition.
A huge thank you to all of our winners for 2023, and we look forward to what our partners will bring forward in 2024!
Excited by the read? Want to elevate your Fan Marketing Strategy? Get in touch by filling out your details below! We're always happy to chat :)