Have you ever looked at a fan profile and wondered: Which email is best? Or, is this fanID fan-submitted or is it coming through from a purchase? Identity consolidation is one of the biggest challenges for marketing.
That's why we're labelling Fan Identifiers in the FanCRM - so you can be more informed about where and who submitted a fan's email or phone number. Now, every identifier is labelled as Explicit (submitted by the fan via app, API, or campaign) or Implicit (pulled from systems like ticketing or POS). It's a small change that makes a big difference in how you prioritize your fan data.