---
title: One place for all your messaging automations
description: Discover how Automations streamline email and SMS actions, allowing you to engage fans seamlessly with triggers, rules, and multi-action setups.
image: https://blog.tradablebits.com/hubfs/New%20Automations%20Page.png
---

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[fan activation](https://blog.tradablebits.com/productupdates/topic/fan-activation?hsLang=en)

# One place for all your messaging automations

 Read Time **2 mins**

![Automations Page](https://blog.tradablebits.com/hubfs/New%20Automations%20Page.png)

Auto email used to live in one place, SMS in another. If you wanted a fan to get an email and pick up loyalty points from the same action, you would have to set that up twice, in two places.

Automations fixes both.

## What's new

An Automations page that lets you set triggers, establish rules and queue up to three actions.

### What you need to know:

Triggers = what fires an automation. Ticket purchases, merch purchases, campaign activity, SMS replies, or scans.

Rules = how you narrow your trigger down. Event name, venue, price code, date, campaign, business, scan group, etc.

Actions = what happens when your automation fires. Send an email. Send an SMS. Assign points. Push a POS promo. Stack up to three actions off a single trigger, and they all fire from the same place. 

## Run once or run continuously 

For all automations, you have two options:

1. Run Once for every fan. The fan gets this action one time only, no matter how often they hit the trigger.

2. Run continuously. Every time a fan meets the trigger threshold, the action fires.

So for example, a welcome email should be set to "once per fan" while points for every merch purchase should trigger all season long on every purchase.

## Reporting that shows the whole flow

A new automations report shows total triggers, unique fans and a flow visualization from trigger through automation to channel.

[Learn more about how to set up your first automation here](https://resources.tradablebits.com/support/getting-started-with-automations-?hsLang=en)

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