Meet Stamp Card: How fans collect & brands connect

Read Time 2 mins

Every booth, lounge, tent or pub stop is more than a moment - it's a data point.

Stamp Card is a way to turn physical touchpoints into trackable, gamified experiences. Fans scan a QR or tap an NFC tag at each stop, collect digital stamps, and move along their journey. Every interaction is time-stamped and tied back to first-party fan profiles. 

Fans feel like they're playing a game. Brands and sponsors finally get the proof they've been asking for.

Why you'll love Stamp Card

  • It's a seamless way to gamify fan exploration - the gamified collection of stamps keeps fans moving and coming back
  • Sponsors get proof - Brands are spending big on activations, such as lounges, fan fests, pub programs, and city-wide pop-ups - but proving ROI is still murky. "How do I know fans actually engaged with my booth?" and "how are you promoting our booth" are common sponsor asks. Now you can answer with receipts.
  • Simple setup saves time - the setup is simple and reusable across events

 

What you can use it for

Use Stamp Card to add a digital touchpoint to existing experiential activations:

  1. Create a festival crawl with sponsorship stops to "collect them all" in exchange for merch or another incentive. You can reward fans for hitting lounes, VIP zones or more
  2. Create a city-wide hunt as part of your street-level activations for tours/artists. Think the Eras Tour, where cities created pop-ups for Swifties to take photos - except add a digital, stamp-collecting element
  3. If you have a Pub Program for distant fans to get together to watch a game , use Stamp Card to incentivize fans to visit more pubs, or more watch parties at the same pub.
  4. Venue/Stadium tour. Have fans explore more of your venue/stadium with Stamp collection zones in key areas.

Storytime

Picture this: You're running a music festival or fan fest with five sponsored lounges. Instead of hoping fans "wander through," you drop a QR code at each stop and employ Stamp Card campaign. Fans race to collect all five stamps for a shot at VIP upgrades. Sponsors see exactly who checked in, when, and you get to see which fans completed the circuit. The fan experience gets more fun, and your fulfillment/sponsorship deck writes itself.

Try a live demo

  • If you're in live events or music, try out this demo 👉 City-wide hunt
  • If you're in sports try out this demo 👉 Pub Program

Set up your first Stamp Card

Learn how to set up your first stamp card by following along here

 

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