It's become industry standard for Label and Artist teams to release albums in "waterfalls" - a few tracks at a time, leading up to the full drop. With traditional one-off pre-saves, a fan presaves once for one song ... then misses the next drop. Missed momentum = missed streams.
What's new in Tunelink
Now, you can set up a Waterfall Album Presave once, and fans will automatically get every track associated with that album, even if they're released weeks apart.
How to set up a Waterfall Release
- In Tunelink, go to configuration and choose Pre-save Album
- Toggle Waterfall Album Release on
- Enter the artist's Spotify ID (we'll query it continuously)
- As new tracks roll out, we'll auto-add them to fans' Spotify and Apple Music libraries (no new forms, no new clicks).
What this means in practice
Your artist is building toward a 2025 album. Two singles are out now; two more are dropping next month before the full album.
With a Waterfall Presave, every fan who presaved during week one keeps getting each new track automatically - no re-engagement campaign required. That means steady stream growth and fewer lost listeners between drops.
Pro tip: Use a Waterfall Presave when your release schedule spans multiple singles - it keeps your top-of-funnel fans engaged right through album day.
Ready to try it?
Run your next presave in Waterfall mode - it's available now in all Tunelink album campaigns. Learn how to set up a Tunelink Campaign here.
