Introducing a new campaign gate that requires fans to click a streaming link before the campaign content unlocks - it works with all campaign types.
What's new
The Music Stream Gate is a new gating type available in Access Restrictions, alongside age and region gates. Add streaming links for Spotify, Apple Music, Amazon Music or Deezer - and fans must click through to one before the campaign content unlocks.
The flow goes like this: fans land on the campaign, see the streaming options, click one, and a new tab opens to the DSP. When they come back to the campaign tab, the campaign's content is unlocked.
Why it matters
For labels and artist teams, driving streams through engagement campaigns has always been a bit of a tradeoff: build a dedicated presave campaign, or run the engaging campaign you actually want and lose the streaming push. Now it's no longer a tradeoff! Any campaign type can carry a stream requirement - a sweepstakes for tour tickets, a trivia game about an album, a download campaign - all of it can gate behind a listen first.
Things to know
- Configure it under Campaigns > Access Restrictions > Music Stream Gate
- Supports Spotify, Apple Music, Amazon Music and Deezer
- Works with any campaign type
Try it on your next release
Pick your gate, pick your platforms, and promote your streams.
