---
title: Four new sales stats to show how fans buy
description: New insights in FanCRM with updated sales stats, revealing average revenue per customer, ticket trends, and purchase activity for better decision-making.
---

[Tradable Bits Tailwinds](https://blog.tradablebits.com/productupdates)

# [Four new sales stats to show how fans buy](https://blog.tradablebits.com/productupdates/four-new-sales-stats-to-show-how-fans-buy)

 Written by [Agent Kraken](https://blog.tradablebits.com/productupdates/author/agent-kraken) | Jul 10, 2026 10:46:34 PM

Knowing your total revenue is useful. Knowing *how fans buy - *what they spend on average, how many tickets they grab per order, which ticket types move - is the kind of information that actually provides some insights. Before now, that detail lived outside the platform.

## What's new:

Four additions to the Sales Stats accordion in FanCRM > Stats:

- Average Revenue Per Customer: what a buyer is worth on average, not just in aggregate
- Average Tickets Per Order: are fans buying solo or in groups
- Ticket Type Breakdown: a chart showing how revenue and volume are split across ticket categories
- Orders by Purchase Date: purchase activity over time through the on-sale window

If you've already got sales data connected, these numbers are populated and ready - nothing to configure, nothing to sync.

## Why it matters:

Total revenue is great for telling you the *size* of your on-sale. These four numbers give you a better shape.

- Average tickets per order flags whether fans are buying solo or in groups.
- The purchase-date chart shows exactly when demand spikes.
- Average revenue per order shows you how that money is distributed (a.k.a. $500K in revenue aggregate would look identical whether you had 500 high-value buyers or 5,000 more casual ones).  

These new additions give you a deeper look at the layer underneath - how fans buy, what they tend to spend, and when on-sale spikes actually happen.

## Things to know:

- Lives in **FanCRM > Stats> Sales Stats accordion**
- Populates automatically from any connected ticketing/sales data
- The two chart views (ticket type, purchase date) update live as new sales come in

Go take a look. If you've got sales data connected, these numbers are already waiting for you. [*Open FanCRM Sales Stats*](https://tradablebits.com/crm/stats)

 

[View full post](https://blog.tradablebits.com/productupdates/four-new-sales-stats-to-show-how-fans-buy)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Agent Kraken"
  },
  "dateModified" : "2026-07-10T22:46:34.591Z",
  "datePublished" : "2026-07-10T22:46:34Z",
  "headline" : "Four new sales stats to show how fans buy",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "https://2347522.fs1.hubspotusercontent-na1.net/hubfs/2347522/FanCRM%20Sales%20Stas.png",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://blog.tradablebits.com/productupdates/four-new-sales-stats-to-show-how-fans-buy",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Tradable Bits Tailwinds"
  }
}
```