Tracking Spotify ad performance has been challenging. In fact, historically, it's been difficult to see any clean, accurate attribution at all - meaning that the campaigns you've launched on Spotify have been powered by intuition, not evidence. And when you can't connect ad spend to conversions, it's hard to defend the budget.
That changes today.
Tradable Bits is one of the first platforms with access to Spotify's new Conversions API - a direct, server-to-server pipeline that sends conversion events straight from Tradable Bits to Spotify. No pixels or middlemen. Just clean attribution.
How it works
- You must have a ticketing or merch integration connected to Tradable Bits
- You must have Spotify Ads connected to Tradable Bits
When you have your systems connected with Tradable Bits, the mechanism for attribution is fairly simple:
- A fan buys a ticket (or merch), which we capture through our Sales Integrations.
- The Tradable Bits servers then send that event directly to Spotify.
- Spotify then matches the conversion to the fan who saw the ad
- Result: you can finally prove which Spotify ads are driving real results
Example in Action
You're running a playoffs push and decide to test Spotify. Fans listen, then buy tickets. With Spotify's Conversion API, you can now prove those ads filled seats, and justify budget for next season.
Why this update matters
- Prove ROI: Connect Spotify spend to real conversions
- Smarter budgets: Back up your decisions with data
Want to try Spotify's Conversion API? Reach out to your Ads Specialist for more details or contact support@tradablebits.com
