What we've shipped this month, in plain words:

1. When your campaign supports 2+ locales/languages, a fan-facing Language toggle appears on the top-right of your campaign page.

2. The Campaign Description now renders per language - letting you put in multiple translations so that fans can instantly know what the campaign is and how to participate.

TL;DR: Add a second language --> fans can switch languages --> you can create multiple campaign descriptions

Why the change

Browser-based language detection can be flaky - VPNs, shared devices, and travel might throw it off. We thought, why not give fans control? When they can choose their desired language, completion rates go up, and so does fan appreciation.

What changes for the fan

• A new Language toggle (top-right of campaign page): Only appears when 2+ languages are active
• Localized description: If you set up multiple campaign descriptions to support multiple languages, fans will see your campaign description in their selected language (and updates will be live if the fan changes languages).
• Consistent placement: This language toggle stays in the same spot across campaign types for muscle memory.

What changes for you (the campaign builder):

• When you're setting up your campaign, in Design > Campaign Page , you will see a new drop-down labelled Localize Campaign Description that lets you select from your supported languages. Make sure you provide a translated campaign description for each of your supported languages.

Rollout

• We default the Localize Language Description to your default language
• If you do not have a default language, we fall back to English
• The campaign description you've set will only populate for your default language on rollout.

How to set it up (3 mins)

For a comprehensive walkthrough, refer to this guide. 

1. Add your languages: Campaign>Design> Localize Language> + New Language (e.g.,English, Spanish)
2. Write your descriptions: In Campaign >Design,  enter Campaign Descriptions for each selected language.
   
   1. Pro Tip: Keep the first line a 1-sentence promise (what the fan gets), follwed up with how to enter in 1-2 bullets.
3. Preview: Use the preview switcher in Design to check each language, then open the campaign front-end and click the Language Toggle to confirm
4. Publish: The toggle appears automatically when your campaign has 2+ locales.

A quick story

Let's say you're a sports team based out of Texas. English is fine most of the time, but a chunk of your fans prefer Spanish. With the new toggle, a fan can tap Español in the header; then see the description and form guidance switch instantly. They complete the entry without guessing what "DOB" or "opt-in" means. Fewer drop-offs. Happier fans. 

Easy microcopy formula (for campaign descriptions)

A 2-part description formula:

1. Promise (one sentence):"Enter for the chance to win VIP seats for  Opening Night"
2. How it works (one or two bullets):
   1. "Fill out the form and complete extra actions for extra entries"
   2. "Winners will be contacted by email on Oct 29th"'
3. Keep numerals (dates, amounts) consistent across languages: it reduces translation errors and support questions.

Accessibility touches that help everyone

• Use clear headings and short unordered lists in the description
• Avoid all-caps if you're translating among multiple languages - they're harder to read in some languages
• Keep link text descriptive in every language ("Read Official Rules" / "Lee las reglas oficiales ")

Add a second language to your next campaign - and watch the toggle and your localized description snap into place!