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Leave the right people out
Great audience building isn’t always about the fans you include - a lot of the time it’s about who you don’t.
Maybe someone already completed the step you were about to remind them about. Maybe they already got the first message in a series. Maybe they belong in one audience, but definitely not two.
Until now, that kind of logic was a bit clunky in the FanCRM. You could exclude fans based on transactional behaviour, or based on snapshots, but not tags.
That's where Exclusion Tags come in.
What's New
You can now use Exclusion Tags in FanCRM search to dynamically leave tagged fans out of an audience.
This gives you a more flexible way to build follow-up audiences, suppress overlap, and avoid sending messages to fans who have already done what you wanted them to do.
Why this matters
As sports, music, and Live Event marketers, timing matters. You’re trying to move fast, stay relevant and avoid creating a messy fan experience in the process.
Exclusion Tags make it easier to:
- Avoid duplicate messaging
- Suppress fans who have already taken a next step, even if the step isn’t a purchase
- Create more dynamic audiences without relying on static snapshots
An example:
Let’s say a fan buys their first ticket to a game, and you send them a post-game survey to understand the common experiences of folks who buy a ticket to another game, versus those who don’t. You want to send a follow-up email to re-prompt the fans who haven’t filled out the Survey. Now you can, by using an exclusion tag of the fans who already filled out the survey.
You can play around with Exclusion audiences in the FanCRM once you’ve created tags!