TL;DR: More flexible, more on-brand, and better for the fan experience.

What’s new:

The E-card campaign has been rebuilt from the ground up. It now supports a drag-and-drop canvas with up to three customizable text zones, and drag and drop "stickers," so that the cards fans create look more designed.

Here’s how it works: you define the canvas layout, choose where the text zone sit, set colours and backgrounds, and then fans fill in their messages and see it placed on the card in real time as they type. When they’re done, they can download a finished, on-brand version.

Why it matters:

The old E-card experience was functional but rigid. One background and one text field. This version keeps up with the times with what a fan might actually expect from a digital candygram, a birthday card or a matchday message to a friend - and actually reflects your brand.

What is now possible:

• Multiple background options for the same campaign
• Up to 3 drag-and-drop text zones per canvas
• Drag and drop "stickers"
• Fans see their design live as they type.

Fan Experience:

What it’s good for:

Holiday activations, fan-to-fan messages, team or artist appreciation campaigns, sponsor gifting moments and more. Anything where you want to send fans something that looks like it’s coming from your brand.

Where to find it:

Campaigns → E-Card Campaign