Custom Subscription Opt-ins in the FanCRM

Give fans more ways to say “yes please!” without lumping every opt-in together.

For some time, subscription management has been a bit inflexible within Tradable Bits. Fans were either globally opted-in, or restricted to opt-ins by business, which meant that you as marketers had more mapping to do, more risk of fans “globally opting out” and an unclear path to create segments of fans just subscribed to one artist or sponsor.

What we’ve heard from you:

• Sometimes you want a fan to be able to opt into just one artist for updates, or
• Just one promotions list (whether that’s presale alerts or ticket deals),
• Or sometimes you want to have a specific opt-in list tied to a commercial partner, or a specific brand moment.

And that’s why we’ve released the first version of Subscription/Opt-in management within the FanCRM. Now you can create custom subscriptions and define:

• The subscription object/name
• Whether the opt-in applies to email, SMS or both
• Whether opt-ins should be tied to a specific business or idol

Once created, these subscription objects can be added to any engagement campaign as part of their form fields (just like you’d drop in a custom field). This means that instead of using one generic subscribe field, you can let fans opt in and out of something more specific - like home-game ticket updates, or presale alerts, or artist updates.

Why this matters for your downstream:

These new subscription objects give you a cleaner way to collect, map and activate intent. You’ve always known that not every fan is raising their hand for the same thing - and this is our first step in helping you ensure that not every opt-in flows into one giant, unsegmented bucket.

Our hope is that Custom Subscription Opt-ins will help you:

• Collect more specific preferences
• Build cleaner subscriber groups
• Create more relevant follow-up journeys
• Keep your engagement campaigns strategic for what you do with the data next.

Or in plain English, we hope they help you stay targeted and intentional from the start.

Some important notes:

• These custom subscription opt-ins are separate from global subscription status. So if a fan opts into a custom subscription on a campaign, they’ll be associated with that list - but they’re not marked as globally subscribed unless that global subscription field is also included on the form.

• These subscriptions are searchable in the FanCRM. Once you create a custom subscription object, you can search opt-ins within the FanCRM to segment and create specific audiences.

What’s next: We have more improvements on the horizon. Our longer-term goal is to make these subscription objects even more useful across imports and integrations, too - and in the meantime, we’d love to hear your feedback on whether these custom subscription objects help with your existing workflows!