Reward consistency, not just one-off wins 🏆
What's new
Up to this point, leaderboards were built for a single moment: one trivia game, one matchday activation, one specific promotion.
But the best types of fan relationships are built over time, spanning multiple activations. We've built a new cross-campaign leaderboard that lets you track and showcase your most engaged fans across multiple campaigns or an entire season, all in one place.
What is a Cross-Campaign Leaderboard?
A cross-campaign ranks fans based on the Fan Points they earn across multiple campaigns you choose.
This leaderboard carries engagement forward, showcasing fans who consistently show up. Think of it as a season-long scoreboard, or one that follows all sponsor campaigns for a season. You can set up one cross-campaign leaderboard per business.
What it's perfect for
Cross-Campaign Leaderboards work especially well for:
- Season-long engagement programs
- Multi-campaign challenges (weekly trivia, recurring games, rotating activations)
- Finals or Playoff Promotions
- Sponsor activations across multiple touchpoints
- Rewarding consistent participation, not just speed or luck
How it works
The leaderboard ranks fans using the Fan Points they earn in the campaigns you include. Here are a few important things you should know up front:
-
Only campaigns that award Fan Points contribute
- Campaigns with time or accuracy-based leaderboards (i.e. Trivia, Memory Match) won't appear unless you also add Fan Points during setup
- Fan Points can't be added retroactively to past entries
- Campaigns must have Fan Points enabled before they go live
- You can configure one Cross-Campaign Leaderboard per Business
This keeps scoring clean, transparent and easy to explain to fans
A quick example
Let's say your team actively runs the following:
- Weekly trivia
- Match-day check-ins
- Sponsor mini-games
Instead of three different leaderboards, fans see one scoreboard that reflects their total participation across all campaigns in that season - giving you the opportunity to reward consistent fans.
To set up your Cross-Campaign Leaderboard, go to Campaigns > Leaderboard and choose which campaigns you want to include.
