---
title: Core Field Mapping for Salesforce Marketing Cloud
description: Sync core fields between Tradable Bits and Salesforce Marketing Cloud to enhance personalized fan experiences and build better segments in SFMC.
image: https://blog.tradablebits.com/hubfs/Map%20core%20fields%20to%20SFMC.png
---

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# Core Field Mapping for Salesforce Marketing Cloud

 Read Time **1 mins**

![](https://blog.tradablebits.com/hubfs/Map%20core%20fields%20to%20SFMC.png)

You've been asking for it, and it has arrived: you can now map core fields between Tradable Bits and Salesforce Marketing Cloud (SFMC). That means essentials like date of birth, gender, and postal code will be synced directly to SFMC, ready to power smarter journeys and sharper campaigns. 

## Example in action

Let's say you're a large sports team, and you're syncing your membership/season-ticket database with SFMC. With postcode mapping in place, you can ask fans for their data of birth in an engagement campaign, sync with SFMC, then send fans tailored birthday messages/surprises at scale.

## Why this update matters

- Sync **core demographic fields **(DOB, City, Gender, Country, Postcode)
- Build **better segments **in SFMC with data you already collect in Tradable Bits.
- Deliver **personalised fan experiences **at scale with fewer missing pieces.

Try it out! Map out your core Tradable Bits fields to Salesforce Marketing Cloud. 

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