Some of you will remember this feature as Secondary Sweepstakes. It's the same idea with a new name, because "bonus actions" is actually what fans are taking. We've also added a couple of new action types since our last update.
What's new
Bonus Actions let you reward your most engaged fans with extra campaign entries for completing specific actions beyond the core campaign. Available on every campaign type, configurable per campaign, each action carries its own entry value.
Supported actions now include:
-
Listen on Spotify
- Watch on YouTube
- Email opt-in
- SMS opt-in
- Share with a friend
- Click on a link
Fans see a clean checklist - action, entry value, one click to complete - right after they finish your core campaign.
Why it matters
Bonus Actions give you a way to promote more actions to fans who are already willing to give you attention - a stream, a follow, an opt-in, a share to a friend - in exchange for something they actually want: a better shot at winning.
Say you're launching a ticket sweepstakes with a standard enter-to-win campaign. On its own, that's just one action for one entry. Adding Bonus Actions, the same campaign can drive a follow, a share, an opt-in - all optional, and all incentivized for fans as a way to earn more "entry points."
Things to know
- Configure Bonus Actions in your campaign setup, action by action
- Set a custom entry value per action - not all actions have to be worth the same
- Works across every campaign type
Add a Bonus Action to your next campaign. Learn how to set up Bonus Actions here.
