TL:DR: 

More flexible AR Filters - including photo frames - so your fans can see how they look within the frame instead of uploading after the fact.

What's new:

We’ve added two new features to the AR Filter campaign to make it fresher and more usable:

• The ability to add branded frames: Just like with photo frame, you can now upload a transparent PNG frame that overlays directly on the AR camera view. Fans can see themselves inside the frame in real time - whether that’s a team crest, a sponsor logo, a festival title card - whatever you want. It’s the photoframe experience, but fans can actually see where they are in the shot before they take it.
  

• Fan entries are now saved and exportable: When a fan taps “save” their creation is flattened and downloaded to their device. At the same time, it’s automatically logged under the Entries tab in Tradable Bits so you can download the images and use them for social or promotional purposes after the fact, if you get fan consent. That means you can view and export every fan-submitted image as a ZIP.

What it's perfect for:

• A “show us your gameday look” at live events
• Sponsor branded overlays
• Festivals or labels collecting UGC for social content
• Any campaign where you want to turn fan creativity into something you can use (i.e. player retirements, themed events, etc).

Where to find it:

Campaigns → Altered Reality