In the weeks and months leading up to a festival, every interaction with fans presents an opportunity to gather valuable insights that can be used to enhance the experience for attendees, who typically spend an average of seven hours a day at the festival. For OCESA, this experience begins well before the festival grounds open and continues long after the last headliner departs the stage. The company engages with fans year-round through innovative technologies provided by partners like Tradable Bits, revolutionizing how fans experience music festivals today.
Starting with the prestigious global electronic music festival EDC Mexico, OCESA launched a “Predict the Lineup” campaign to engage fans in the weeks leading up to the event. This campaign is a favourite among festivalgoers because it allows fans to influence the curation of the lineups. By analyzing data from past events and digital interactions, OCESA can design experiences that resonate more deeply with its audience.
In 2024, OCESA, in collaboration with Tradable Bits, launched another campaign during the Coca-Cola Flow Fest. The company introduced digital scavenger hunts, encouraging fans to explore the festival grounds to find and scan five hidden QR codes strategically placed in various locations. Once participants located and scanned all five QR codes, they could redeem an official Coca-Cola Flow Fest merchandise item.
Additionally, OCESA is using Tradable Bits' beacon and geofencing technologies to send targeted notifications to attendees as they move through different areas of the festival. This enables the company to provide personalized immersive experiences for fans, including exclusive content and performance alerts, as well as promotions at specific stages or sponsor booths.
The Tradable Bits technology employed by OCESA integrates with other festival technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize live music events. These technologies create innovative ways for audiences to engage with performances, such as virtual concerts and interactive installations, ultimately enhancing the overall sensory experience.
OCESA is dedicated to providing unique experiences for fans attending its events. This commitment allows fans to connect with their favourite artists in immersive environments, where they can enjoy great music alongside their friends.
About OCESA
OCESA is Mexico's leading live entertainment company and has been part of Live Nation Entertainment, the largest and most recognized events promoter company worldwide, since 2019. For additional information, visit www.ocesa.com.mx. Get in touch on Twitter: @ocesa_total, Facebook: @OCESAmx, and Instagram: @OCESA.
About Tradable Bits
Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ proprietary fan engagement platform and CRM leverages zero-party data, artificial intelligence, and machine learning so promoters, sports leagues and teams, and live event organizations can market more effectively, generate revenue, and foster brand loyalty. Tradable Bits’ technology is built exclusively in-house by award-winning engineers and mathematicians working alongside veteran sports and entertainment executives to meet the unique needs of live audience organizations. More than 100 leading organisations rely on Tradable Bits including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS, and entertainment partners AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands. Tradable Bits is headquartered in Vancouver, Canada, and has offices in North America, Australia, and Europe. More information is available at www.tradablebits.com.
