| Objective | Fan Engagement |
| Campaign Used | Trivia |
| Season | Pre-Season |
| Tactics Used | Players playing along, Leaderboard |
| Sponsor Tie-in | Flight Centre - to match with their "overseas" trip |
The team at the Perth Wildcats looked at their overseas preseason tour and asked, "How do we turn this into a win for fans at home, and fans in Japan?" Simple. The Wildcats launched a Trivia game about their trip to Japan. The fun twist? The thank-you page featured a leaderboard with scores from Perth Wildcats players, letting fans compare themselves to the pros. It was a low-cost, high-engagement play during a content-scarce off-season.
Why it works
Small, seasonal moments - when paired with smart creative and a simple CTA - can drive deep engagement even in downtime. The simple, "presented by" was a smart way to tie-in their existing commercial sponsor Flight Centre