--- title: "OCESA: EDC Festival Predict the Lineup" description: Unlock fan engagement with a lineup prediction campaign, capturing data and generating organic buzz before festival announcements. Learn how OCESA's EDC Mexico campaign achieved 9000+ participants effortlessly. image: https://blog.tradablebits.com/hubfs/Fan%20Marketing%20Files%20(50).png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) [![tbits-horizontal-logo-black](https://blog.tradablebits.com/hs-fs/hubfs/tbits-horizontal-logo-black.png?width=300&height=310&name=tbits-horizontal-logo-black.png "tbits-horizontal-logo-black")](https://tradablebits.com/) - Products Products - [Fan Engagement](https://tradablebits.com/products/fan-engagement) - [Fan Analytics](https://tradablebits.com/products/fan-analytics) - [Ads & Messaging](https://tradablebits.com/products/ads-messaging) - [Arcade](https://tradablebits.com/products/arcade) - Solutions Solutions - [Live Events](https://tradablebits.com/solutions/events) - [Sports](https://tradablebits.com/solutions/sports) - [Labels & Management](https://tradablebits.com/solutions/labels-management) - [Sponsorship](https://tradablebits.com/solutions/sponsorship) - Resources Resources - [Blog](https://blog.tradablebits.com) - [Integrations](https://tradablebits.com/resources/integrations) - [Developers](https://tradablebits.com/developers) # OCESA: EDC Festival Predict the Lineup 14 Aug 2025 ![Picture of Agent Kraken](https://blog.tradablebits.com/hs-fs/hubfs/mug%20octopus.png?width=40&name=mug%20octopus.png) [Agent Kraken](https://blog.tradablebits.com/fan-marketing-files/author/agent-kraken) ![](https://blog.tradablebits.com/hubfs/Fan%20Marketing%20Files%20(50).png)  **Turn lineup speculation into an activation moment.** | Objective | Awareness + First-Party Data Collection | | --- | --- | | Campaign Used | Predict the Lineup | | Season | Pre-sale / Lineup Tease | | Tactics Used | Gamification, Voting,  Fan Opinion Capture, Organic Social Amplification | | Sponsor Tie-In | None, but this format is highly brandable for future partners (e.g. a "*Guess the Lineup Presented by "X" with a prize incentive) * |   What they did In the lead-up to EDC Mexico, OCESA flipped lineup speculation into a *tentpole engagement moment. * Rather than let the rumour mill churn on its own, they launched a Predict the Lineupcampaign from Tradable Bits. Fans were invited to guess which artists they thought would be taking the stage before the official reveal - no prize, just bragging rights and the thrill of getting it right. It was simple, fast to launch,  and wildly effective:   - **9000+ participants **without a single paid ad - Rich insight into **artist demand & genre preferences** - Organic buzz that kept fans checking back on socials for the big reveal ### Why this campaign works - Gamifies anticipation: Waiting is boring. Guessing is additive - this added a natural touchpoint for fans to *participate *in the festival coming together. - Perfect timing: Taps into pre-announce hype, when fans are already emotionally invested and checking in on the festivals' socials. - Data disguised as fun: Every vote doubled as first-party fan intelligence - **Zero incentives, big returns:  **Proved that the mechanic itself can be the draw (a.k.a. people love to share their thoughts, especially on their favourite artists) ### 💡 Steal this idea If you're teasing an event lineup (or any big announcement)  tap into that pre-reveal anticipation: - Gamify the wait: Run a prediction contest where fans can guess, rank or vote on what's coming next - Treat votes as data points: Segment your audience by artist interest, then retarget with hyper-relevant offers - Amplify on socials: Encourage fans to post their picks and tag you, to create community amplification ### One idea for next time This campaign was strong as-is, but imagine adding a reward element.  You could even layer in *sponsor-branded prizing *(tickets, VIP upgrades, exclusive experiences) for fans with the most accurate guesses. This small upgrade would: - Increase participation - Extend engagement until the reveal day (if the prizing matches the audience base) - Opens up a new sponsorship asset for your partnerships team ### Takeaway This lineup predictor campaign by OCESA shows the incremental value of owning the moment before your lineup announcement when it comes to data, intent and lead-gathering. You turn idle speculation into measurable engagement, and in that process, capture fan data you can use for targeted marketing all season long.  [Read the full case-study](https://blog.tradablebits.com/1-million-impressions-and-1-exciting-scavenger-hunt-how-ocesa-is-enhancing-their-on-the-ground-experience-at-their-live-events-1-1) ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/fan-marketing-files/edcs-organic-approach-to-artist-affinity&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/fan-marketing-files/edcs-organic-approach-to-artist-affinity&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/fan-marketing-files/edcs-organic-approach-to-artist-affinity&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/fan-marketing-files/edcs-organic-approach-to-artist-affinity&utm_medium=social&utm_source=twitter&source=tweetbutton&text=OCESA:%20EDC%20Festival%20Predict%20the%20Lineup) [Fan Engagement](https://blog.tradablebits.com/fan-marketing-files/tag/fan-engagement), [VOTING & SURVEYS](https://blog.tradablebits.com/fan-marketing-files/tag/voting-surveys) ## Agent Kraken ## Comments ## Related posts Search [St. Kilda's Two Audience Strategy](https://blog.tradablebits.com/fan-marketing-files/st.-kildas-two-audience-strategy) [BMG's Corey Taylor Album Release](https://blog.tradablebits.com/fan-marketing-files/bmgs-corey-taylor-store-release) Search ##### About us - [Company](https://tradablebits.com/about) - [Careers](https://tradablebits.com/careers) - [Brand Guide](https://tradablebits.com/branding) - [Contact Us](https://tradablebits.com/contact) Handcrafted for Sports, Music & Entertainment in Vancouver, BC [Follow us on Facebook](https://www.facebook.com/Tradable) [Follow us on Twitter](https://twitter.com/tradablebits) [Follow us on Instagram](https://twitter.com/tradablebits) [Follow us on Facebook](https://www.linkedin.com/company/tradable-bits/?trk=tyah) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Agent Kraken", "url" : "https://blog.tradablebits.com/fan-marketing-files/author/agent-kraken" }, "dateModified" : "2026-03-05T18:58:41.740Z", "datePublished" : "2025-08-14T23:36:56.000Z", "headline" : "OCESA: EDC Festival Predict the Lineup", "image" : [ "https://blog.tradablebits.com/hubfs/Fan%20Marketing%20Files%20(50).png" ], "mainEntityOfPage" : { "@id" : "https://blog.tradablebits.com/fan-marketing-files/edcs-organic-approach-to-artist-affinity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tradablebits.com/hubfs/tradable-bits-logo-for-download.png" }, "name" : "Tradable Bits" } } ```