--- title: "What are Facebook Canvas Ads? (Spoiler Alert: They're Amazing)" description: At first glance, Facebook Canvas ads look like any other mobile ad in your News Feed. But everything changes once you tap one of these marketing gold mines. image: https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Facebook-Canvas-Ad-Format-for-Mobile-1.png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) Search toggle What are you looking for? Search # What are Facebook Canvas Ads? (Spoiler Alert: They're Amazing) 15 Jan 2016 [Admin](https://blog.tradablebits.com/author/admin) ![](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Facebook-Canvas-Ad-Format-for-Mobile-1.png) ![](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Facebook-Canvas-Ad-Format-for-Mobile.png) If you haven't heard of Facebook's new [Canvas Ad Format](https://canvas.facebook.com/) yet - prepare to be amazed. Since late last year, whispers of a new groundbreaking ad format that allows users to experience, watch and buy product all within the Facebook app have been floating around marketing forums. If you're an athletic fashionista who uses Facebook on an iPhone, you may have even stumbled across one on your News Feed. Yes, in case you thought Facebook was finished with conquering the world... they're after Amazon's ecommerce corner of the virtual market. Gatorade, Mr Porter, Michael Kors and Carrefour all received exclusive access to the new mind-blowing advertising medium - and it's coming to your Business Manager soon. ## Wake up Anti-Mobile Advertisaurus... It's 2016 [*Photo from GIPHY*](https://giphy.com/gifs/90s-kid-fashion-KgNpEcksFPJAs) Why does mobile matter for marketers? Unless you're somehow still reading this on a bedazzled flip phone... the answer's already in your hands. If you're in charge of making money for your company and you're not thinking about mobile, wake up! **2012** was "[The Year of Mobile Advertising](http://mashable.com/2012/01/20/mobile-marketing-2012/#19iJhPN6SsqV)". **It's now** **2016**, and if you don't get with the program you're going extinct. Even if you're making beautifully designed, well written mobile ads on Facebook - your work is worthless if you're dropping your potential customers onto a brutally slow, mobile massacre of a landing page. But don't worry - Facebook's here to help you stop wasting your time and money on frustrating your mobile customers. ## What are Facebook Canvas Ads? ![Facebook Canvas Ads](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) *Photo credit: [Facebook](https://canvas.facebook.com/)* On the surface, Facebook Canvas ads look like any other mobile ad you see while scrolling through your News Feed. But according to [Marketing Land](http://marketingland.com/facebook-starts-testing-immersive-mobile-ads-141364), the game changes as soon as you tap on one of these little marketing gold mines. You're *instantly* exposed to a completely immersive, full screen mobile experience where users can flip, scroll, click and even *tilt* their way through 360 videos, interactive albums and other engaging brand content. It's like if Flipboard and a video-packed website had a very beautiful business-boosting baby. If this seems a little familiar - you're right. Canvas ads use the same technology as [Instant Articles](https://instantarticles.fb.com/) - but because they're used for selling product and not for reporting on Kim Kardashian's latest selfie scandal, expect far more compelling, visual experiences than your standard text-and-header-image news article. ## Why are Facebook Canvas Ads Amazing? Lazy writers throw around the word amazing - but we mean this in the literal sense. You will be amazed by the new Canvas ad format. Why? - They **load 10x faster** than any external landing page ever could - They're **100% mobile optimized** for full screen on every device - They're **interactive and immersive** (360 video, animation, touch navigation) - They're absolutely **beautiful**. See for yourself in [Marketing Land's video](http://marketingland.com/wp-content/ml-loads/2015/09/MrPorter_Sport.mp4?_=1) Want to get your hands on these puppies? It's easier than you think... ## How to Apply to Access Canvas Ads: Given the success of this new ad format, we're certain it will roll out to everyone *very* soon. But if you're anxious to get marketing with these shiny, new Canvas ads... we have the solution for you! **Getting Canvas ads is as simple as filling out this [beta request form](https://www.facebook.com/help/contact/162497704112958) on Facebook.** If you'd like help getting your amazing ads out to the right audience, [contact us and we'll show you how to get 9x more return on ad investment](https://tradablebits.com/demo/?utm_source=blog&utm_medium=link&utm_campaign=canvasads). ### TL;DR: Facebook made a new ad format called Canvas. It's slaying all other mobile ads, ever. You should apply to use them. ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/blog/what-are-facebook-canvas-ads-theyre-amazing&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/blog/what-are-facebook-canvas-ads-theyre-amazing&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/blog/what-are-facebook-canvas-ads-theyre-amazing&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/blog/what-are-facebook-canvas-ads-theyre-amazing&utm_medium=social&utm_source=twitter&source=tweetbutton&text=What%20are%20Facebook%20Canvas%20Ads?%20(Spoiler%20Alert:%20They're%20Amazing)) [Digital Marketing](https://blog.tradablebits.com/tag/digital-marketing), [Digital Advertising](https://blog.tradablebits.com/tag/digital-advertising), [Expert Advice](https://blog.tradablebits.com/tag/expert-advice), [Tips & Tricks](https://blog.tradablebits.com/tag/tips-tricks) ## Admin ## Related posts Search [6 Simple Do's and Don'ts of User Generated Content](https://blog.tradablebits.com/blog/simple-legal-rules-of-user-generated-content?hsLang=en) [Case Study: Vancouver Whitecaps Engagement Campaign](https://blog.tradablebits.com/blog/case-study-vancouver-whitecaps-engagement-campaign?hsLang=en) Search ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. 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