--- title: Tradable Bits takes fan-marketing technology down under description: Tradable Bits opens subsidiary based in Melbourne, Australia, to better support its sports and entertainment partners with their fan marketing. image: https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Tradable-Bits-Australian-Expansion-blog.png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) Search toggle What are you looking for? Search # Tradable Bits takes fan-marketing technology down under 23 Jun 2020 [Marco](https://blog.tradablebits.com/author/marco) ![](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Tradable-Bits-Australian-Expansion-blog.png) It’s official. We’re open for business in Australia. Our [**Tradable Bits**](https://tradablebits.com/trk/australia1) family is happy to announce we’ve expanded with a subsidiary based in Melbourne. We have boots on the ground. This has positioned us well to support our Australian partners with their fan-marketing, especially as they reboot live events and sports with the easing of COVID-19 lockdown restrictions. > **It’s great for our company. Our platform, team and partner base have grown exponentially year-over-year, and this expansion into Australia allows us to continue to develop world-class live and online experiences with our partners.** Darshan Kaler, Co-Founder and CEO, Tradable Bits ## Big partners. Big ideas. We’re already working with some of the largest sports and music brands in Australia, including sporting giant the [**Australian Football League (AFL)**](https://www.afl.com.au/). We’ve partnered with 14 of the league’s 18 clubs, including reigning premiers the [**Richmond Football Club**](https://www.richmondfc.com.au/). We have been working closely with clubs to help them stay connected to fans while no games were being played over the past few months, and again now as they’re back on the field. ![alt](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Case-Study-Quote-Template-1.png) ![Tradable Bits partners with AFL](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Take a look at a few of the [**inspiring fan engagement campaigns**](https://tradablebits.com/tb_app/451172) that have been successfully executed by some of our AFL partners. We have also been working with music powerhouse, [**Secret Sounds Ltd.**](https://www.secretsounds.com/), who we’re helping activate future events such as [**Splendour In The Grass**](https://splendourinthegrass.com/) and [**Falls Music and Arts Festival**](https://fallsfestival.com/). ## Cross-pollination: the world over Entering the Australian market means we’ll be sharing and learning from partners who think differently. Diversity of thought and unique perspectives solve problems. Co-creating solutions for the country’s largest music, sports and entertainment players is going to take our marketing technology to new heights. This will greatly benefit our overall product, as well as our partners in North America. ## Home-grown talent ![Tradable Bits partners with AFL](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Tradable-Bits_Tim-Mullaly_Australia.png) Our Melbourne office is led by [**Tim Mullaly**](https://www.linkedin.com/in/tim-mullaly/), a seasoned Australian sports marketing professional, whose responsibilities include supporting, growing and strengthening the Tradable Bits’ partnerships in the region. Tim brings more than 10 years of digital and sports marketing experience to our team. We’re really lucky to have him leading the charge for us on the ground, and it’s already proving valuable for our team and, more importantly, for our partners. [**Contact us**](https://tradablebits.com/#bookademo) to book a demo and learn how Tradable Bits can help future-proof your marketing plan and help keep you ahead of the curve. ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/blog/tradable-bits-australia-expansion&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/blog/tradable-bits-australia-expansion&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/blog/tradable-bits-australia-expansion&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/blog/tradable-bits-australia-expansion&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Tradable%20Bits%20takes%20fan-marketing%20technology%20down%20under) [Fan Engagement](https://blog.tradablebits.com/tag/fan-engagement), [Engagement Campaigns](https://blog.tradablebits.com/tag/engagement-campaigns), [Music Marketing](https://blog.tradablebits.com/tag/music-marketing), [Fan Based Marketing](https://blog.tradablebits.com/tag/fan-based-marketing), [Sports Marketing](https://blog.tradablebits.com/tag/sports-marketing) ## Marco ## Related posts Search [How the Arizona Coyotes Increased Ticket Sales & Doubled ROI With Tradable Bits](https://blog.tradablebits.com/blog/how-the-arizona-coyotes-used-tradable-bits-to-increase-ticket-sales-double-their-roi?hsLang=en) [The New World of Fan Engagement: During & Post-COVID Era](https://blog.tradablebits.com/blog/the-new-world-of-fan-engagement-during-post-covid-era?hsLang=en) Search ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. 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