Facebook recently announced its new “Audience Insights”, which gives you in-depth information about your Facebook ad audiences. Simply build audiences of people who have visited your website, Liked your Page or installed your app, and then analyze your audiences for some insanely precise analytics.
With Tradable Bits Fan CRM, you can create custom audiences of people who have engaged with you through any of our campaigns. Contact us if you’d like help creating a custom audience.
Here are just a few of the hundreds of insights you can access in the new dashboard:
Household Income
For the first time in Facebook history, you can figure out exactly how much your audience makes. With categories ranging from <$15K to >$125K, you can easily and quickly assess how affluent your fans are. Household income data is based on survey responses and estimates from Acxiom.
Purchase Behaviour
Instantly see what your audience is spending their money on with purchase behaviour. Do your fans splurge on clothes, kids products, outdoor gear or alcohol? The answer’s only a click away. Purchase data is directly based on purchase activity, courtesy of Datalogix, Epsilon and Acxiom.
Spending Methods
Does your audience pay by cash or card? Do they shop travel or upscale department stores? Tap into what your fans are spending their hard earned cash on with just a single click. Spending data is based on survey responses and estimates using purchase activity, occupation and census data, courtesy of Acxiom.
Lifestyle
Are your fans “City Mixers”, “Soccer and SUVs” or “Country Single?”. Thanks to integration with Personicx, all of your custom audiences are now categorized into snazzy lifestyle categories. The interest data is quantifiably based in purchase behaviour, brand affinity and other online activities.
Page Likes
Figure out exactly what your audience is liking on Facebook with category and Page-specific stats on Page Likes. Discover awesome opportunities for partnerships and keep an eye on popular competitors. Page Like data is directly correlated with the most popular Pages among your audience.
Job Title
Whether you’re a B2B audience or want to target people with particular occupations, you can now see exactly which industry your audience works in. With everything from “Architecture and Engineering” to “Personal Care”, you can learn about your fans’ personal and work life. Occupation data is based on self-reported Job Titles from Facebook users.
Education Level
How many of your fans graduated high school? Have a PhD? See exactly how studious your audience is with Education Level stats. Education data is sourced from self-reported information by Facebook users.
Relationship Status
Are your fans hitched up or on the market? See which percentage of your audience is Single, Dating, Engaged or Married with relationship status stats. Relationship information is sourced directly from Facebook users’ Timelines.
Frequency of Activities
Are your fans avid commenters or compulsive ad clickers? The New Facebook Audience Insights will tell you with a single click how frequently your fans have commented, liked, shared, redeemed or clicked any Facebook content in the past month. Activity data is directly correlated to Facebook activity.
In Market for a Vehicle
Automotive companies, rejoice! You can now see if your audience is looking for a Hybrid, Economy, Pickup or Luxury sedan. US automotive purchase behaviour is based on geography, demographics and vehicle registration data, courtesy of Datalogix.
Log in to create a new ad audience with your Fan CRM now and get insights on your fans! Keep in mind that your audience must be at least 1000 people, in order to protect the privacy of individuals on Facebook. Contact us if you’d like help with Facebook ad audiences.
