--- title: "Tradable Bits Case Study: Vancouver Canucks Holiday eCard" description: To get fans in the Christmas spirit, the Vancouver Canucks launched a sharable eCard campaign that earned over 11,000 impressions and 2,300 fan profiles. image: https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Canucks-Case-Study-1.png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) Search toggle What are you looking for? Search # Case Study: Vancouver Canucks eCard Campaign 22 Mar 2016 [Admin](https://blog.tradablebits.com/author/admin) ![](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Canucks-Case-Study-1.png) ![Vancouver Canucks Tradable Bits Holiday eCard Case Study](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Canucks-Case-Study.png) ## Connecting Fans with Viral Holiday e-Card To get fans in the Christmas spirit, the Vancouver Canucks launched a hilariously sharable eCard campaign that earned them over 11,000 organic impressions and 2,300 full, verified fan profiles. ![Vancouver Canucks Tradable Bits Holiday eCard stats](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Canucks-stats.png) #### GOAL: Surprise & Delight Fans for the Holidays The Vancouver Canucks love to interact with their fans for the holidays. Their passionate fans are quick to share content that showcases their Canucks pride. The social team for the Canucks hoped to amp-up their game this year by making their cheesy team photo shoot more interactive. The team donned some ugly sweaters, posed in all of their awkward glory and made some of the best holiday eCards social media has ever seen. ![Vancouver Canucks Tradable Bits Holiday eCard screenshot](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/canucks-screenshot.png) #### SOLUTION: Win-Win-Win for Fans, Team & Sponsors Armed with these hilariously endearing photos, the web team for the Canucks made a highly visual website with video content, interviews and an interactive Tradable Bits eCard builder. This widget let fans customize their pre-designed eCards with decorations and add their own personal message before sending it to their friends and family. The campaign immediately went viral - the web page received over 1000 visits in just the first few hours. In addition to the boost the campaign received from features in Vancouver Sun, Huffington Post and Inside Vancouver, the eCard shares alone generated 11,000 organic impressions in just fifteen days. Every time a fan created an eCard, they gave Canucks permission to access their basic profile. Now the Canucks has over 2300+ true fan profiles - segmented by their favourite players - that they can reach with email and Facebook ads with much higher return on investment. ![Vancouver Canucks Tradable Bits Holiday eCard testominal](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Canucks-quote.png) Create a custom eCard for your fans today! [Contact us for a free consultation](http://tbits.me/contact?utm_source=blog&utm_medium=link&utm_campaign=canuckscs). ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/blog/case-study-vancouver-canucks-ecard-campaign&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/blog/case-study-vancouver-canucks-ecard-campaign&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/blog/case-study-vancouver-canucks-ecard-campaign&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/blog/case-study-vancouver-canucks-ecard-campaign&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Case%20Study:%20Vancouver%20Canucks%20eCard%20Campaign) [Fan Engagement](https://blog.tradablebits.com/tag/fan-engagement), [Fan Data](https://blog.tradablebits.com/tag/fan-data), [Engagement Campaigns](https://blog.tradablebits.com/tag/engagement-campaigns), [Partner Activations](https://blog.tradablebits.com/tag/partner-activations), [Fan Based Marketing](https://blog.tradablebits.com/tag/fan-based-marketing), [Fan Marketing](https://blog.tradablebits.com/tag/fan-marketing), [Sports Marketing](https://blog.tradablebits.com/tag/sports-marketing), [Case Study](https://blog.tradablebits.com/tag/case-study), [Sports Activations](https://blog.tradablebits.com/tag/sports-activations), [Sponsor Activation](https://blog.tradablebits.com/tag/sponsor-activation) ## Admin ## Related posts Search [Case Study: Washington Commanders Engagement Campaign](https://blog.tradablebits.com/blog/case-study-washington-football-team-engagement-campaign?hsLang=en) [How to Retarget Customers Without Being a Creep](https://blog.tradablebits.com/blog/how-to-retarget-customers-without-being-a-creep?hsLang=en) Search ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. Unlock the full power with [Focus Plus!](https://ecosystem.hubspot.com/marketplace/website/focus-plus-theme-by-stuff-matters-inc) [Follow us on Facebook](https://www.facebook.com) [Follow us on X](https://www.x.com) [Follow us on Instagram](https://www.instagram.com) Made with love by [Stuff & Matters, Inc.](https://www.stuff-n-matters.com) in the United States. Suite #301, 7 West 7th Ave, Vancouver, BC, Canada, V5Y 1L4 © 2026 TradableBits Media Inc. Names, logos, and trademarks mentioned herein are the property of their respective owners ("Third-Party Owners") Any feedback received through support queries or inquiries is owned by TradableBits Media Inc. All rights reserved. [Privacy Policy](https://blog.tradablebits.com/privacy?hsLang=en) | [Terms](https://blog.tradablebits.com/terms?hsLang=en) | [Status](http://status.tradablebits.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://blog.tradablebits.com/author/admin" }, "dateModified" : "2023-06-20T21:16:14.757Z", "datePublished" : "2016-03-22T07:00:00.000Z", "headline" : "Tradable Bits Case Study: Vancouver Canucks Holiday eCard", "image" : [ "https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Canucks-Case-Study-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tradablebits.com/blog/case-study-vancouver-canucks-ecard-campaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tradablebits.com/hubfs/tradable-bits-logo-for-download.png" }, "name" : "Tradable Bits" } } ```