--- title: "Columbus Blue Jackets Case Study: Attracting 10k Fans in 3 Days" description: In the midst of the most important playoff series in franchise history, the Columbus Blue Jackets' engaged 10,000 fans in three days. image: https://blog.tradablebits.com/hubfs/Imported_Blog_Media/MUSIC---Scroll-background-Dimensions--25--1-1.png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) Search toggle What are you looking for? Search # Columbus Blue Jackets Case Study: Engaging 10k Fans in 3 Days 15 May 2022 [Amy](https://blog.tradablebits.com/author/amy) ![Columbus Blue Jackets Case Study: Engaging 10k Fans in 3 Days](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/MUSIC---Scroll-background-Dimensions--25--1-1.png) ## Attracting Fans with an "Enter to Win" Contest In the midst of an important playoff series, the [Columbus Blue Jackets](https://www.nhl.com/bluejackets) re-engaged and attracted thousands of new fans by holding a contest to win playoff tickets. ![Blue Jackets campaign stats](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Blue-Jackets-ETW-stats-1.png) # GOAL: To Engage Inactive and Attract New Fans The Columbus Blue Jackets are a dark horse in the National Hockey League. A team composed of high-quality veterans and rising young stars, both the present and future are bright. Coming off their most successful season in franchise history, the team was eager to carry the momentum and re-engage inactive fans, while simultaneously expanding their fan base. # SOLUTION: Engage and Expand Their Reach with a Ticket Giveaway Contest In a matter of minutes, the Blue Jackets spun up a simple "Enter to Win" contest for tickets to Game 4 at Nationwide Arena. As game day approached and anticipation grew, the number of entries drastically increased. Within three days, their campaign received over 16,000 views and more than 10,000 entries. Half of the entrants then opted-in for an email subscription, growing their support base by thousands of new fans throughout the Midwest region. With a continuously expanding fan base and a skilled, competitive roster, it won't be long until the Columbus Blue Jackets transition from being a dark horse to an elite team in the NHL. ![Blue Jackets Tradable Bits case study stats](https://blog.tradablebits.com/hubfs/Imported_Blog_Media/Columbus-Blue-Jackets-quote-4-1.png) ## Create your own fan engagement campaign today! [Contact us for a free consultation](http://tbits.me/demo?utm_source=blog&utm_medium=link&utm_campaign=bluejackets). ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/blog/case-study-columbus-blue-jackets-engagement-campaign&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/blog/case-study-columbus-blue-jackets-engagement-campaign&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/blog/case-study-columbus-blue-jackets-engagement-campaign&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/blog/case-study-columbus-blue-jackets-engagement-campaign&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Columbus%20Blue%20Jackets%20Case%20Study:%20Engaging%2010k%20Fans%20in%203%20Days) [Fan Engagement](https://blog.tradablebits.com/tag/fan-engagement), [Fan Based Marketing](https://blog.tradablebits.com/tag/fan-based-marketing), [Sports Marketing](https://blog.tradablebits.com/tag/sports-marketing), [Digital Advertising](https://blog.tradablebits.com/tag/digital-advertising), [Case Study](https://blog.tradablebits.com/tag/case-study), [Digital Campaigns](https://blog.tradablebits.com/tag/digital-campaigns), [Engagement Campaign](https://blog.tradablebits.com/tag/engagement-campaign), [Sports Advertising](https://blog.tradablebits.com/tag/sports-advertising) ## Amy ## Related posts Search [Tips for Advertising on Spotify](https://blog.tradablebits.com/blog/tips-for-advertising-on-spotify?hsLang=en) [Ticketing Version 2.0 Webinar: Key Takeaways](https://blog.tradablebits.com/blog/ticketing-version-2-0-webinar-key-takeaways?hsLang=en) Search ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. Unlock the full power with [Focus Plus!](https://ecosystem.hubspot.com/marketplace/website/focus-plus-theme-by-stuff-matters-inc) [Follow us on Facebook](https://www.facebook.com) [Follow us on X](https://www.x.com) [Follow us on Instagram](https://www.instagram.com) Made with love by [Stuff & Matters, Inc.](https://www.stuff-n-matters.com) in the United States. Suite #301, 7 West 7th Ave, Vancouver, BC, Canada, V5Y 1L4 © 2026 TradableBits Media Inc. Names, logos, and trademarks mentioned herein are the property of their respective owners ("Third-Party Owners") Any feedback received through support queries or inquiries is owned by TradableBits Media Inc. All rights reserved. [Privacy Policy](https://blog.tradablebits.com/privacy?hsLang=en) | [Terms](https://blog.tradablebits.com/terms?hsLang=en) | [Status](http://status.tradablebits.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amy", "url" : "https://blog.tradablebits.com/author/amy" }, "dateModified" : "2023-07-14T17:34:46.281Z", "datePublished" : "2022-05-15T17:59:00.000Z", "headline" : "Columbus Blue Jackets Case Study: Attracting 10k Fans in 3 Days", "image" : [ "https://blog.tradablebits.com/hubfs/Imported_Blog_Media/MUSIC---Scroll-background-Dimensions--25--1-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tradablebits.com/blog/case-study-columbus-blue-jackets-engagement-campaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tradablebits.com/hubfs/tradable-bits-logo-for-download.png" }, "name" : "Tradable Bits" } } ```