What is TikTok and why do your kids keep talking about it? If you are unfamiliar with the latest craze in social media, check out our other article discussing this new trend. TikTok is no longer just full of high school kids performing the latest challenge or viral dance moves. It now includes everything and everyone from famous chef Gordan Ramsay, to news networks, and even your favourite sports teams, athletes, and mascots. Below, we have highlighted 5 sports accounts worth following on TikTok.
These accounts check all the boxes and have truly captured the spirit of TikTok. Masters of bite-size content, virality, and timeliness, these 5 accounts know their audience and know it well. There are common elements between all of these accounts that make them true TikTok experts.
First, they create purpose-built content for the platform. This is crucial for all of your social media platforms, and will immediately set an account apart from their peers. Many sports accounts on TikTok will recycle footage from other platforms, or simply cut highlights from games and share on the platform. While this type of content has its place, it doesn’t truly capture the spirit of what TikTok is, and what is possible in that space.
Secondly, each account has some level of player buy-in and can provide fans with truly unmatched, behind the scenes access to the players. Whether its locker room pranks, on-field interviews, or a group of players attempting the latest TikTok dance challenge, these accounts all give us never-before-seen footage of our favourite athletes (and mascots).
Lastly, these accounts have taken the time to understand what TikTok is and who is consuming content on this new platform. TikTok is a place to be fun, experiment with new ideas, and most importantly, be quick about it! The accounts we've highlighted here are willing to experiment and have fun in a very informal way that we rarely see from pro-team social media accounts. Testing out the latest memes, staying on top of trends, and jumping on them quickly is what truly sets these accounts apart. You never want to be the account posting a flossing video when everyone else has moved on.
Gritty (Philidelphia Flyers) - @grittynhl
It Him, @grittynhl! Your favourite mascot in sports is now available in 60-second snippets on TikTok. Naturally, Gritty is a top follow on TikTok bringing his signature crazy-eyed look to this new world, with platform-specific content that you must see. Gritty tackles the latest trends, memes, and dance moves in a very timely manner, while also pushing out fresh, original content. Love him, or hate him, you can’t look away when Gritty busts it down.
Vegas Golden Knights - @vegasgoldenknights
One of the teams with the greatest showmanship has taken their talents to TikTok! The @vegasgoldenknights account brings all of the pizzazz and sparkle of Las Vegas into 60-second clips that showcase the true spirit of the Vegas franchise. Trends, viral soundbites, and player-on-player pranks are not out of the ordinary on this channel, while also highlighting their on-ice performance. The Golden Knights do a great job of presenting a well-rounded TikTok account with something for everyone and leave no doubt that they are content-kings.
@vegasgoldenknights One big family #AddamsFamily #SnapLikeAnAddams #vegasborn #foryou
♬ The Addams Family Movie - In Theaters October 11
Cleveland Browns - @browns
If you’re looking for fun, upbeat, football-related content, then look no further than the @browns TikTok account. The team features high energy highlights overlaid with popular soundbites, as well as plenty of creative original content. Even better, the team has now started highlighting their team dog, Swagger Jr (SJ) in new videos.
Clemson Football - @clemsonfb
Clemson is consistently regarded as one of the best content creators in the NCAA, rivalling that of professional teams. They bring this same level of perfection to a new space, TikTok. This team has only recently joined the platform but has obviously taken the time to understand the medium, creating purpose-built content from day 1. Follow @clemsonfb if you’re looking for high-quality edits, flawless transitions, and some great college football content.
@clemsonfb MOP MOP DON’T STOP 🔥 ##clemson ##dancechallenge ##themop ##fyp ##foryou ##collegefootball ##cfb
♬ original sound - overtime
Milwaukee Bucks - @bucks
The @bucks account is a great place to consume some fun, high-energy NBA content. This team has been posting platform-specific content to TikTok for awhile now, and it never fails to disappoint. Not only are the Bucks quick to jump on new trends and viral soundbites, but they also have a high-level of player buy-in, allowing them to create a lot of behind the scenes videos with their players, giving fans some never-before-seen moments. A must-follow for any Milwaukee fan!
It's evident that TikTok is a great way to engage the next generation of sports fans. Taking the time to understand what content resonates with sports fans on this platform, will be crucially important if you're thinking about advertising on TikTok in the future. If your sports team is interested in launching ads on this platform, talk to one of our advertising experts today.