It's that time of year again! After a jam-packed year of fan marketing, the holiday season has finally rolled around. Get into the holiday spirit with these 12 campaigns that will keep your fans engaged and help you stay at the top of their minds throughout the entire season.
Read on for 12 days of fun holiday campaign ideas that you can use to spread some cheer to your fans this season!
1) What Type of Holiday Decorator Are You?
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Get in the holiday spirit by asking your fans a series of questions to find out which holiday decoration style matches their personality best. Keep things interesting by including some iconic holiday characters in the fun, too. Personality quizzes earn a ton of organic reach, so don’t miss the chance to link back to your ticketing or merch page!
2) Christmas Carol Memory Match
Have your fans race to match artists from your band or festival lineup with our classic memory game campaign! It will not only test their memorization skills but also give you a quick and easy way to activate partnerships through co-branded cards.
3) Ugliest Sweater of the Season
Holidays are the perfect opportunity to capture UGC. Encourage your fans to upload a picture of themselves wearing their ugliest holiday sweater, and then vote on their favourite from other fans' entries. This is also a great opportunity to incentivize with some free merch or exclusive deals to help drive engagement.
4) Holiday Tunes Test
Put your fans’ holiday music knowledge to the test with a fun holiday quiz! Share some classic holiday lyrics and have them guess the song title. Use a mix of lyrics from old-school and more modern hits to see which questions your fans answer correctly to get a feel for their music taste.
5) Season's Greetings Express
What's a holiday without a holiday card? Customized e-cards featuring a note from your artists are the perfect gift for those die-hard fans. This exclusive treat is a simple yet thoughtful way to show fans your appreciation this holiday season.
6) Snowy Selfie
A branded photo frame is always a fun way to get fans engaging organically! This is another great opportunity to capture UGC while giving fans a way to create personalized holiday photos they can share with their family, friends, and across social media.
7) Holiday Anthems
Offer fans an exclusive playlist that connects directly to their music streaming service. Mix in some holiday classics and some of your artist’s songs for a playlist tailored to each of your fans!
8) The Great Christmas Movie Debate
There are two types of people – those who think Die Hard is a holiday movie and those who don't. Or those who like eggnog and those who hate it. There are so many holiday dilemmas to tap into to spark engagement, and a holiday Tug of War is the perfect way to have fans decide for themselves.
9) Dear Santa Concert
Let your fans design their dream concert with Lineup. You can easily mix in some popular artists along with artists from your label to uncover artist affinity you may not have seen before.
10) Tacky Threads
If your fans don't own an ugly sweater to use for the ugly sweater contest, let them make their own! Throw in some branded elements that fans can add to their sweaters to spice up their designs.
11) Wintertime Wheel of Wins
Who doesn’t like presents (especially during the season of giving)? A branded Spin-to-Win is the perfect way to host a giveaway to reward your loyal fans this holiday season. It’s also a great opportunity to move that slow-moving inventory out and give back to your fans with merch items that have been on their Wishlist.
12) 12 Days of Giveaways
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For a sustained holiday engagement, create your own advent calendar! Set up each campaign to run for 24 hours, and let fans enter daily to receive 12 different prizes. It’s a bit more legwork, but it is sure to pay off in excitement from fans, sustained engagement, and tons of valuable data collection along the way.
Launch your campaigns today! Contact us to start now. Or sign up for our monthly newsletter below for more inspiration!