12 days of holiday campaigns for sports fans

And just like that, the holiday season is here! Before you tie up 2024, tap into that last bit of festive spirit to engage your fans while they count down the days until the new year. With that in mind, Here’s our list of “12 Days of Holiday Campaigns” for sports fans:

1) Season's greetings

Campaign Type: Holiday Card

What’s a holiday without a kitschy greeting card? Save the paper and opt for digital greetings this year, and delight your fans with a fun moment from their favourite team. The best thing about this campaign? You can send dedicated cards to specific subsets of fans. Perhaps you can send a card with an exclusive promo code to just your Gold Members, while sending a generic holiday team photo to your wider fanbase.

2) Advent calendar

Campaign Type: Bundle

Really want to wow your fans with content? Take all of these campaigns and turn them into 12 Days of Holiday Giveaways! Set up each campaign to run for 24 hours and let fans enter daily to receive 12 different prizes. You'll receive so much fan data that you won't need to ask for any other presents this holiday season!

3) An all-inclusive gift guide

Campaign Type: Personality Quiz

Help your fans find the perfect gift for everyone on their list! Use a Personality Quiz to help them figure out exactly what each person in their life would want. Ask specific questions about watching habits and investment levels to give them the best results. Some gifts you can suggest are tickets to your holiday-themed games, merch from your store, and special ticket packages!

4) Match the merch

Campaign Type: Memory Match

Who can match the cards the fastest? Get your fans to match the festive player photos or your holiday merch items with our classic memory game campaign. This family-friendly game is not only a nostalgic addition to the holidays, but is a great opportunity to include partner branding! Spice up the game with some co-branded cards and the chance to win big if they place in the top 10.

5) How well do you know the team?

Campaign Type: Survivor Quiz

Instill that competitive spirit this holiday season with an electrifying survivor quiz campaign. Pit your fans against each other as they show off their team knowledge! A high-stakes quiz is perfect for driving engagement while capturing valuable fan data to understand and grow your audience.

6) Best present of all time

Campaign Type: Tug of War

Get your fan’s input and let them battle out what the ultimate present for a die-hard sports fan is. Which prize wins out - an array of the best items from your team store or two VIP tickets to your home opener? You can use the results to help you determine fans’ preferences and segment them accordingly. Then, for your fan engagement strategy next year, you know what prizes will most effectively spur your fans to action!

7) Play of the year

Campaign Type: Bracket

The holiday season is a great time to look back on the greatest moments of the season to wrap up the year! Encourage fans to vote between their favourites using our Bracket campaign. Drive fan engagement and keep them involved while you gain some first-party data that will set you up for the new year.

8) Christmas wish list

Campaign Type: Yay or Nay

Team merch is the perfect present for any fan, so why not give some away? Let fans swipe through items from your store, liking or disliking them to generate their curated wish list, and give them the chance to win some for themselves. This is a great way to give back to fans, clear out inventory and advertise your merch line.

9) Celebrate giving season

Campaign Type: Entry Form

What better way to celebrate the holiday season than to give back?  Set up an Entry Form that lets fans have a say in exactly where your charitable efforts go this year. Our pro-tip? Keep it local and give back to your community – get fans to nominate a volunteer, minor league, or venue that could use some extra support this winter. 

10) Colouring competition

Campaign Type: UGC Contest

Get your youngest fans involved with a colouring contest, customized with team and/or sponsor logos (Canva is your best friend)! Let their grown-ups upload their creations for the chance to win prizes like a piece of holiday merch, a customized jersey, or the opportunity to accompany your players onto the court/playing field/ice before a game. 

11) Lineup wish list

Campaign Type: Dream Team

Allow your fans to bring their dream team to life this holiday season with our Dream Team campaign. Let them choose their ideal starting lineup and tailor it to the holidays by using festive player photos or making it ugly sweater-themed! This campaign is a great one to run leading up a big game, or the start of the season.

12) Festive fan photo frame

Campaign Type: Photo Frame

This time of the year is all about making memories, so challenge your fans to take photos of their holiday plans using a custom photo frame. Design custom frames for every occasion while incorporating your team logo and partner imagery. You can also create frames for your holiday-themed games and get fans to post them on social media for a chance to be featured on your jumbotron!

Launch your campaigns today! Contact us to start now. Or sign up for our monthly newsletter below for more inspiration!