From pre-match to post-match, from your TV to the stadium, our partners at the AFL collaborate with us to elevate their fans’ experiences throughout the season.
With the 2023 season coming to a close, we’re excited to present our favorite fan marketing highlights from each team.
By the numbers, across the league:
First, let's take a look at some stats across the league as a whole. We proudly call 17 out of 18 AFL squads our partners, so we wanted to take a look at how fan engagement is trending league-wide in 2023.
Nearly a 20% increase in campaign entries league-wide is a killer number! With that, let's get into how each team is making the most of fan marketing.
What to Expect
We've divided this year’s highlights into four distinct segments:
- Fan Engagement
- Data Focus
Though all of our partners killed it in each category, we had to narrow it down to our favorite highlights. So, let’s dive in!
Fan engagement is all about connecting with fans to develop a deeper relationship. These are campaigns that focus less on the numbers, and more on the fan experience.
Swipe left for some examples that stood above the rest this season:
Whether simply displaying partner assets for brand exposure or crafting creative giveaway campaigns to reward and engage fans, our AFL partners constantly find ways to activate sponsorships throughout the season seamlessly.
Swipe to get a closer look at the outstanding sponsorship fulfilments of 2023:
From die-hard fans to company employees, community engagement is a great way to build trust and understand your audience better.
Here are some examples of how efficient use of data can lead to exceptional experiences for your community:
Gathering the right data, when you need it, is easier said than done. It’s about creating an authentic fan experience that ties into your long-term goals. Which, once again, is easier said than done.
Here are three examples of teams excelling in data collection and utilization, tied to strategic goals:
As we reach the conclusion of the AFLM season, we extend our warmest congratulations to the Collingwood Magpies, the 2023 Toyota AFL Premiers, for their incredible season. To all clubs embarking on AFLW finals, all the best and good luck!
And to all of our AFL partners, we’ll see you in 2024 for another year forging the path for fan engagement!
Thanks for reading!