--- title: Tradable Bits To Help Tasmania’s AFL, AFLW, NBL and WNBL Franchises Build Deeper, Direct Relationships with Fans description: Tradable Bits announces partnerships with the AFL and AFLW Tasmania Devils, the NBL Tasmania JackJumpers, and the newly established WNBL Tasmania Jewels. image: https://blog.tradablebits.com/hubfs/Tasmania%20_%20Tradable%20Bits%20Lockup.png --- [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) Search toggle [![tbits-logo-1](https://blog.tradablebits.com/hubfs/tbits-logo-1.svg "tbits-logo-1")](https://blog.tradablebits.com/) [Follow us on LinkedIn](https://www.linkedin.com/company/tradable-bits/) [Follow us on Instagram](https://www.instagram.com/tradablebits/?hl=en) [Follow us on Facebook](https://www.facebook.com/Tradable/) Search toggle What are you looking for? Search # Tradable Bits To Help Tasmania’s AFL, AFLW, NBL and WNBL Franchises Build Deeper, Direct Relationships with Fans 27 Oct 2026 [Admin](https://blog.tradablebits.com/author/admin) ![](https://blog.tradablebits.com/hubfs/Tasmania%20_%20Tradable%20Bits%20Lockup.png) **VANCOUVER, BC and HOBART, TASMANIA — 27 Oct, 2026** — [Tradable Bits](https://tradablebits.com), a global fan engagement and data technology company, today announced an expanded presence in Tasmania through partnerships with the Tasmania Devils, which will enter the AFL and AFLW in 2028, and the Tasmania JackJumpers, the state’s NBL franchise and owner of the newly established Tasmania Jewels WNBL team. The Tasmania Devils have selected Tradable Bits to help build their fan engagement and data strategy ahead of their AFL and AFLW debut in 2028, while the Tasmania JackJumpers have renewed their partnership with Tradable Bits, which began in 2024. The renewed partnership comes as the organization expands its presence in Tasmanian basketball with the launch of the Tasmania Jewels, which begins their inaugural WNBL season in October 2026. Together, the partnerships give Tasmania’s emerging and established professional sports organizations technology to better understand their audiences, build direct fan relationships and deliver more personalized experiences. With approximately 580,000 people living in Tasmania, an estimated 250,000 Tasmanians living elsewhere, and significant potential among new and unaligned sports fans, the opportunity extends well beyond the island. “Tasmania has a unique identity and sense of community,” said Mike Morris, General Manager, APAC at Tradable Bits. “Both the Devils and JackJumpers have a special opportunity to build incredibly strong fan relationships by understanding who their supporters are and what matters to them. Our role is to provide the technology, flexibility, and hands-on support to help them do that in a way that is distinctly their own.” The Tasmania Devils represent a new chapter in the state’s long football history. Tradable Bits will help the organization develop a comprehensive understanding of its emerging audience, connecting fan engagement and first-party data across digital experiences and other touchpoints as the club builds toward 2028. “As we build towards 2028, we have a unique opportunity to understand our supporters from the very beginning and use that insight to shape how we engage with them. The Devils already have an incredibly passionate community, but our audience extends well beyond traditional football fans and beyond the state itself. Tradable Bits gives us another way to build direct relationships with those supporters, better understand what matters to them and create more relevant and personalised experiences as the club grows,” said **Brodie Nicholson, ​​Head of Data and Technology, Tasmania Football Club** The Tasmania JackJumpers, which entered the NBL in the 2021–22 season, will continue using Tradable Bits to strengthen direct relationships with supporters and create interactive experiences that generate fan insights and commercial opportunities. That work will now extend across a growing basketball organization that includes the Tasmania Jewels, giving the organization an opportunity to understand and build relationships with fans as its women’s team takes the court for the first time. Tradable Bits supports sports organizations at every stage of growth. Its flexible technology and service model combines fan engagement, first- and zero-party data, analytics and more than 60 integrations across ticketing, merchandise, digital marketing and other fan touchpoints, with hands-on support and managed services tailored to each organization’s needs. That allows Tradable Bits to support established leagues and clubs at scale while also helping emerging organizations build their fan foundations from the ground up. As Tradable Bits enters its next phase of growth, the company is focused on helping sports and entertainment organizations move beyond simply collecting fan data to building a deeper understanding of each fan, turning every interaction into intelligence that can strengthen loyalty, personalize experiences and create long-term value for fans and organizations alike. Tradable Bits offers flexibility to be able to provide un-matched support to both large scale sports clubs and leagues as well as resources and managed services to optimise connection and growth for smaller, start up operations like the PWHL.   ### **About Tradable Bits** Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ proprietary fan engagement platform and CRM leverages zero-party data, artificial intelligence, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty. Tradable Bits’ technology is built exclusively in-house by award-winning engineers and mathematicians working alongside veteran sports and entertainment executives to meet the unique needs of live audience organisations. More than 100 leading organisations rely on Tradable Bits including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS, and entertainment partners AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, and Outside Lands. Tradable Bits is headquartered in Vancouver, Canada, and has offices in North America and Australia. More information is available at [www.tradablebits.com](http://www.tradablebits.com/). ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.tradablebits.com/-tradable-bits-will-help-tasmanias-afl-aflw-nbl-and-wnbl-franchises-build-deeper-direct-relationships-with-fans&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tradablebits.com/-tradable-bits-will-help-tasmanias-afl-aflw-nbl-and-wnbl-franchises-build-deeper-direct-relationships-with-fans&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.tradablebits.com/-tradable-bits-will-help-tasmanias-afl-aflw-nbl-and-wnbl-franchises-build-deeper-direct-relationships-with-fans&utm_medium=social&utm_source=twitter&url=https://blog.tradablebits.com/-tradable-bits-will-help-tasmanias-afl-aflw-nbl-and-wnbl-franchises-build-deeper-direct-relationships-with-fans&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Tradable%20Bits%20To%20Help%20Tasmania’s%20AFL,%20AFLW,%20NBL%20and%20WNBL%20Franchises%20Build%20Deeper,%20Direct%20Relationships%20with%20Fans) [Press Release](https://blog.tradablebits.com/tag/press-release) ## Admin ## Related posts Search [Your fans aren't fragmented. Your data is.](https://blog.tradablebits.com/your-fans-arent-fragmented.-your-data-is?hsLang=en) ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. Unlock the full power with [Focus Plus!](https://ecosystem.hubspot.com/marketplace/website/focus-plus-theme-by-stuff-matters-inc) [Follow us on Facebook](https://www.facebook.com) [Follow us on X](https://www.x.com) [Follow us on Instagram](https://www.instagram.com) Made with love by [Stuff & Matters, Inc.](https://www.stuff-n-matters.com) in the United States. Suite #301, 7 West 7th Ave, Vancouver, BC, Canada, V5Y 1L4 © 2026 TradableBits Media Inc. Names, logos, and trademarks mentioned herein are the property of their respective owners ("Third-Party Owners") Any feedback received through support queries or inquiries is owned by TradableBits Media Inc. All rights reserved. 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